Consumer Public Relations Senior Manager

Fetch•US - Remote,

2d•$151,131 - $177,801

About The Position

Fetch is seeking a strategic, creative, and results-driven Consumer Public Relations Senior Manager to lead consumer-facing communications that strengthen brand awareness, drive cultural relevance, and support business growth. As part of Fetch's Consumer and Cultural Marketing team, this role develops and executes integrated PR strategies that generate earned media coverage, elevate Fetch's brand story, and deepen engagement with consumers across key audiences. The position is suited to an experienced PR leader with a record of securing top-tier media coverage, developing compelling narratives, managing agency partnerships, and executing high-impact campaigns with measurable business outcomes. This is a full-time role that can be held from one of Fetch's US offices or remotely in the United States. The base salary range is $151,131–$177,801. Fetch also offers equity and benefits.

Requirements

At least 8 years of experience in public relations, communications, or brand communications.
Experience leading consumer PR programs for high-growth technology, consumer, retail, marketplace, fintech, loyalty, or app-based brands.
Demonstrated success securing national earned media coverage and managing high-profile campaigns.
Strong media relationships across consumer, lifestyle, business, and technology outlets.
Exceptional written, verbal, and presentation skills.
Experience managing PR agencies and cross-functional stakeholder relationships.
Strong project management skills and ability to manage multiple priorities simultaneously.
Proven ability to translate complex business strategies into compelling external narratives.

Nice To Haves

Experience working in-house at a consumer technology company.
Experience supporting product launches and integrated marketing campaigns.
Familiarity with influencer, creator, and social amplification strategies.
Experience with executive communications and media training.
Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.

Responsibilities

Develop and execute Fetch's consumer PR strategy in alignment with company objectives, brand priorities, and growth initiatives.
Identify and create storylines positioning Fetch as a category leader in rewards, shopping, consumer technology, and lifestyle.
Build integrated public relations plans for product launches, partnerships, brand campaigns, consumer insights, and company tentpoles.
Translate business initiatives into culturally relevant narratives that resonate with consumers and media.
Cultivate and maintain relationships with consumer, lifestyle, business, technology, retail, and marketing media.
Proactively secure high-impact earned media coverage across national, regional, trade, and digital outlets.
Lead media outreach, pitching, briefing materials, press releases, media training, and interview preparation.
Manage rapid-response communications opportunities as needed.
Partner with Consumer Marketing, Consumer Product Marketing, Social Media, and Brand & Influencer Partnerships teams to amplify key initiatives through earned media.
Develop communications strategies for celebrity, creator, and brand partnership programs.
Identify opportunities to drive cultural relevance through timely moments, trends, and news cycles.
Support event-based PR, activations, and major company announcements.
Lead the external PR agency relationship, ensuring alignment with business priorities and measurable performance outcomes.
Manage budgets, scopes of work, and agency deliverables.
Provide strategic direction and coaching to agency teams to maximize impact and efficiency.
Establish KPIs, reporting frameworks, and scorecards to evaluate communications performance.
Monitor media coverage, industry trends, competitive activity, and emerging opportunities.
Deliver executive-ready reporting and insights demonstrating PR's contribution to brand awareness, engagement, and business objectives.