Senior Public Relations Manager

Sweet James • Newport Beach, CA

3d

About The Position

Sweet James Accident Attorneys is hiring a Senior Public Relations Manager to build and lead the firm’s public relations strategy and employer brand. The role focuses on strengthening the firm’s reputation and developing distinct public profiles for attorneys on the executive leadership team through press coverage, thought leadership, and industry recognition.

The manager will work in close coordination with search, content, marketing, and recruiting teams so public relations supports awareness, search visibility, link earning, and talent attraction. This person will define measures of success, report results, and refine the strategy based on outcomes. The role reports to the Chief Marketing Officer and operates in a fast-paced environment with limited existing structure, requiring close collaboration with attorneys and careful judgment on sensitive topics and attorney communications.

Requirements

• At least 10 years of experience in public relations, communications, or media relations, in-house or at an agency.
• A track record of personally pitching and securing top-tier coverage, with specific placements and an ability to explain how they were earned.
• Experience building public profiles for executives or spokespeople and preparing them for media appearances.
• Working knowledge of how public relations supports search, including link earning.
• Experience setting public relations goals, tracking them, and explaining results to leadership.
• Strong writing and editing skills across press releases, bylines, and pitches.
• Sound judgment on reputation and sensitive topics.

Nice To Haves

• Experience in legal, professional services, or consumer brands.
• Experience building or managing an employer brand in partnership with recruiting or human resources.
• Existing relationships with legal, business, or local news media.
• Experience with media databases and monitoring tools.
• Experience securing broadcast, podcast, or video placements.

Responsibilities

• Own and execute public relations strategy to elevate the firm’s brand and develop executive attorneys as trusted voices in their areas.
• Build relationships with reporters, editors, producers, and podcast hosts; pitch and secure coverage across national, regional, local, and trade outlets; and respond to relevant news and trends with expert commentary.
• Prepare attorneys for interviews, panels, and media appearances, ensuring public statements follow professional-responsibility rules governing attorney communications under attorney guidance.
• Develop bylines, data studies, safety reports, and expert commentary to generate press interest, backlinks, and reach among legal-industry and consumer audiences; pursue awards, speaking opportunities, and industry recognition.
• Coordinate public relations topics, keywords, and timing with search, content, and marketing teams.
• Manage the firm’s employer brand across careers-site content, professional social media, employee review sites, and recruiting collateral, partnering with recruiting to support talent attraction.
• Define public relations success measures, including coverage quality and reach, share of voice, backlinks and referring domains, branded search lift, and contribution to leads; set goals, report results, and refine strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed