Public Relations Manager

Xpanner•New York, NY

1d•$105,000 - $135,000

About The Position

Xpanner is hiring its first dedicated Communications & Investor Relations professional to build the function from the ground up. Working closely with leadership, Finance, the global marketing team, and Korea HQ, this role will shape how the company engages with media, industry partners, investors, and customers as it grows in the U.S. and prepares for public-company readiness. The role owns a multi-year media strategy aligned with Xpanner’s roadmap and vision, creating a coherent public narrative around company milestones and strengthening its market position. It also aligns media communications with the company’s equity story, supports leadership and Sales with communications materials, contributes to IPO-readiness efforts, and partners across Marketing, Sales, Product, and Field Operations to develop accurate customer and field stories. The position may expand in scope as the company scales.

Requirements

At least 7 years of experience in public relations or corporate communications, including senior in-house or agency roles owning a long-term media narrative for a technology, industrial, or energy company.
A multi-year record of building sustained media presence, with coverage that accumulated around company milestones rather than one-off placements.
Strong understanding of construction, heavy equipment, renewable energy, or industrial technology, and the ability to explain retrofit automation and subscription-based AaaS credibly to journalists and investors.
Established relationships with top-tier business, technology, and trade media.
Strategic judgment regarding outlet selection, timing, and disclosure; experience advising founders or C-level executives and handling confidential, market-sensitive information.
Exceptional writing and storytelling skills, including the ability to turn complex technology and business progress into clear, credible narratives.
Proactive, adaptable approach and comfort building processes in a fast-paced, high-growth environment.

Nice To Haves

Experience communicating with investors and enterprise customers, ideally supporting a fundraising round, pre-IPO program, or transition to public reporting.
Background in construction technology, robotics, AI, clean energy, or another hard-tech sector.
Familiarity with financial communications and disclosure practices.
Korean proficiency for communicating with Korea HQ stakeholders and supporting cross-border messaging.

Responsibilities

Own a multi-year media strategy and communications calendar aligned with company milestones, roadmap, and vision.
Select appropriate outlets, journalists, and timing for company announcements across trade, business, technology, energy, and financial press.
Build and maintain relationships with journalists, editors, and industry analysts covering construction, renewable energy, robotics and AI, business, and finance.
Maintain a messaging framework and coverage record to ensure stories reinforce consistent, long-term positioning.
Develop executive thought leadership through bylined articles, speaking opportunities, and spokesperson preparation.
Advise leadership on communications timing and disclosure, including when to hold a story, and lead crisis and issues communications.
Manage external PR agencies and assess success based on the quality and reach of coverage among investor and customer audiences.
Align the public narrative with Xpanner’s equity story in partnership with the CEO, Finance, and Korea HQ.
Provide leadership and Sales with press kits, curated coverage, and narrative inputs for investor updates, fundraising materials, and customer conversations.
Support IPO-readiness work alongside the Head of Finance, applying disclosure discipline to external communications.
Collaborate with Marketing, Sales, Product, and Field Operations to identify customer stories and field results and keep external messaging accurate and aligned with the brand.