Sr. Public Relations Manager

Databricks • San Francisco, CA

3d

About The Position

As a Senior Public Relations Manager, you will help shape Databricks’ voice and position the company at the center of conversations about data and AI. You will partner directly with the Senior Director of Global Communications to lead high-impact PR programs that elevate the company’s profile, showcase its innovations, and position its leaders in enterprise AI.

You will lead product and corporate PR initiatives, including product launches, partner announcements, customer storytelling, financial news, and acquisitions. You will set communications strategy in alignment with business goals, product roadmaps, and company thought leadership, and drive high-quality coverage in top-tier media and new media publications. Success includes building Databricks’ presence in priority publications, improving sentiment in competitive coverage, and generating earned media wins connected to launches, partnerships, and corporate news.

The role involves close collaboration with marketing, product, corporate development, and executive teams to develop consistent messaging. You will use AI tools and agentic workflows to automate routine work and improve PR operations; oversee content such as press releases, blog posts, op-eds, and talking points; support executives’ external communications; and manage North American PR agency relationships against measurable outcomes.

Requirements

• At least 8 years of communications experience in an enterprise software or growth-stage technology company.
• Experience working with data and AI companies and technologies.
• Experience leading product PR, corporate PR, and partner communications.
• Fluency with AI tools and a track record of using them to improve workflows, accelerate content creation, or streamline research.
• Exceptional written and verbal communication skills and the ability to craft compelling stories for diverse audiences.
• Collaborative approach and demonstrated cross-functional partnership with product, corporate development, partner marketing, legal, and executive teams.
• Deep understanding of the media and new media landscape, with established relationships with journalists, editors, producers, and creators.
• Experience with crisis communications and reputation management.
• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.

Responsibilities

• Set PR strategy aligned with business goals, product roadmaps, and company thought leadership.
• Lead product launches, including Genie, Lakebase, and other platform innovations, as well as partner PR, customer storytelling, financial announcements, and acquisitions.
• Secure high-quality coverage in top-tier media and new media publications, growing presence in priority publications and improving sentiment in competitive coverage.
• Collaborate with marketing, product, corporate development, and executive teams to develop messaging for launches, corporate announcements, and other strategic initiatives.
• Use AI tools and agentic workflows to automate repetitive tasks, accelerate work, and improve PR operations.
• Oversee the creation of press releases, blog posts, op-eds, talking points, and other content that supports thought leadership and resonates with target audiences.
• Partner with executives and the founding team to develop content and materials for external events, with the goal of increasing speaking invitations, interview requests, and social engagement.
• Manage North American PR agency relationships, align agencies with strategic goals, hold them accountable to measurable outcomes, and optimize their results.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior