Sr. Public Relations Manager

Databricks•San Francisco, CA

4d•$166,500 - $228,900

About The Position

As a Senior Public Relations Manager at Databricks, you will shape the company’s voice and help position it at the center of conversations about data and AI. Partnering directly with the Senior Director of Global Communications, you will lead high-impact public relations programs that elevate Databricks’ profile, showcase its innovations, and position its leaders as voices in enterprise AI. The work includes product and corporate PR, product launches, partner announcements, customer stories, financial news, and acquisitions. You will set communications strategy in alignment with business goals, product roadmaps, and thought leadership; secure coverage in established and new media; and collaborate across marketing, product, corporate development, and executive teams. You will oversee content such as press releases, blog posts, op-eds, and talking points, and support executives’ external events. You will also use AI tools and agentic workflows to automate routine work and improve the efficiency and results of the PR operation, while managing North American PR agency relationships and holding agencies accountable to measurable outcomes.

Requirements

8+ years of communications experience in an enterprise software or growth-stage technology company.
Experience working with data and AI companies and technologies.
Experience leading product PR, corporate PR, and partner communications.
Fluency with AI tools and a track record of using them to improve workflows, accelerate content creation, or streamline research.
Exceptional written and verbal communication skills, with the ability to craft compelling stories for diverse audiences.
Collaborative approach and a proven track record of partnering cross-functionally with product, corporate development, partner marketing, legal, and executives.
Deep understanding of the media and new media landscape, with established relationships with key journalists, editors, producers, and creators.
Experience with crisis communications and reputation management.
Bachelor's degree in Communications, Marketing, Journalism, or a related field.

Responsibilities

Set the direction for PR programs and align communications strategy with business goals, product roadmaps, and company thought leadership.
Lead product launches, partner PR, customer storytelling, financial announcements, and other corporate communications.
Secure high-quality coverage in top-tier media and new media publications, and grow Databricks’ presence in priority publications.
Improve sentiment in competitive coverage and build earned-media wins tied to launches, partnerships, and corporate news.
Collaborate with marketing, product, corporate development, and executive teams to develop compelling, consistent messaging.
Use AI tools and agentic workflows to automate repetitive tasks, accelerate work, and improve PR operations.
Oversee the creation of press releases, blog posts, op-eds, talking points, and other communications content.
Partner with executives and the founding team on content and materials for external events, with the goal of increasing speaking invitations, interview requests, and social engagement.
Manage North American PR agency relationships, align agencies to strategic goals, measure results, and optimize partnerships.