Director, Consumer Health & Wellness (Public Relations)

Small Girls PR • New York, NY

3d • Hybrid

About The Position

Small Girls PR is seeking a Director to lead strategic communications across its growing consumer health and wellness portfolio. The role develops integrated communications strategies and culturally relevant, consumer-first narratives and campaigns for brands ranging from emerging disruptors and digital-first platforms to established household names. The work translates complex health and wellness topics into compelling stories that build brand awareness and drive meaningful earned media.

The Director serves as a primary strategic contact for clients and interagency partners, leads account and team development, and creates earned-first campaigns that deliver measurable quantitative outcomes and meaningful qualitative impact. The role is based in the NYC office and follows a hybrid schedule, with two days a week in the office.

Requirements

• 7–9+ years of experience in public relations and integrated communications, with significant experience across consumer health, wellness, and lifestyle brands.
• A strong portfolio of consumer health campaigns that drove earned media and cultural relevance, including experience translating health, science, or wellness topics into accessible consumer narratives.
• Deep understanding of the consumer health and wellness landscape, emerging trends, shifting consumer behaviors, and cultural conversations in areas such as preventative health, sexual and reproductive health, mental health, nutrition, telehealth, and everyday wellness.
• Established relationships with consumer, health, wellness, lifestyle, and business media, and a proven ability to secure meaningful coverage across top-tier national outlets and emerging platforms.
• Proven experience developing creative, insight-driven campaigns that bring health and wellness brands into broader consumer and cultural conversations.
• Demonstrated success leading client relationships and agency teams, providing strategic counsel, and identifying proactive brand opportunities.
• Strong organizational and time management skills, with the ability to lead multiple client workstreams and priorities simultaneously.
• Warm relationships with key journalists and the ability to translate client stories into compelling coverage.
• Ability to plan and delegate efficiently, keeping teams focused amid multiple campaigns.
• A realistic, positive, resourceful, nimble, and adaptable approach to challenges and shifting timelines.
• Intellectual curiosity and ability to spot emerging trends, tools, and communities.
• Experience personally conceiving successful PR stunts and campaigns that generated significant attention.

Responsibilities

• Develop long-term strategies and tentpole campaigns that position clients for success in competitive markets, while proactively identifying roadblocks and solutions.
• Build strong client and interagency relationships as the primary strategic contact.
• Craft pitches, review media lists, and conduct direct outreach to secure feature placements across print, digital, podcasts, Substacks, and broadcast publications.
• Originate creative, earned-first ideas that generate tangible results and support client and agency business goals.
• Provide comprehensive insights that capture quantitative outcomes and qualitative impact.
• Develop strategies to secure placements beyond traditional digital outlets and in outlets clients have not previously reached.
• Mentor junior team members, coach them on developing skills and confidence and adapting strategies, and help improve internal processes.
• Lead client relationships and agency teams, provide strategic counsel, and identify proactive opportunities for brands.
• Manage multiple client workstreams and priorities simultaneously.

Benefits

• Generous PTO that scales with tenure.
• Summer Fridays.
• Mental health Day of Rests.
• Caregiving days.
• Time off for Unsick Days dedicated to preventative care.
• Smalls In Sync program provides dedicated time for collaboration and strategic solo work.
• 100% employer-covered medical plan.
• 401(k) match up to 4%.
• Dental coverage.
• Vision coverage.
• Employee-led committees that shape company policy and organize team celebrations.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed