Communications & Public Relations Director

Xponential Fitness • Irvine, CA

1d

About The Position

The Communications & Public Relations Director guides Xponential Fitness’s enterprise-wide communications strategy, including public relations, franchisee communications, and crisis-management communications. The role develops and executes communications strategies that support business priorities, protect and enhance the Company’s reputation, ensure consistent messaging across audiences, and strengthen engagement with franchisees, media, and other stakeholders.

Working with communications team members and outside public relations resources, the Director ensures effective messaging, processes, and responses are in place for key initiatives, sensitive issues, media inquiries, franchisee feedback, and other high-impact matters. The role directs the public relations function in partnership with the VP, Communications & Partnerships, and supports franchisee communications, brand storytelling, events, and engagement across Xponential’s brands.

Requirements

• Bachelor’s degree in Communication, Journalism, Marketing, or a related field.
• At least 8 years of experience in strategic communications and public relations.
• Ability to manage deadlines for multiple brands simultaneously and meet deadlines in a fast-paced environment.
• Highly organized, detail-oriented, and results-driven.

Nice To Haves

• Experience in a corporate communications leadership role in a franchisee-based organization.

Responsibilities

• Direct Xponential’s public relations function in partnership with the VP, Communications & Partnerships, and serve as the primary point of contact for media outlets and other external parties making inquiries on behalf of the brands.
• Develop and execute a proactive public relations strategy that supports business objectives, protects and enhances brand reputation, and reinforces each brand’s position as a leading health and wellness brand.
• Monitor external trends, media coverage, stakeholder sentiment, and emerging issues that may affect the Company’s reputation, and recommend proactive communications strategies as appropriate.
• Manage relationships with outside public relations agencies, consultants, vendors, and other communications resources, ensuring high-quality execution, strategic alignment, and effective use of resources.
• Oversee and contribute to franchisee communication programs that strengthen the partnership between Xponential and its franchisees.
• Ensure franchisee communications build engagement around brand business priorities and initiatives that support franchisee profitability.
• Support brand storytelling during brand sessions at Xponential Convention, customizing content for each individual brand.
• Support brand leadership with Franchisee Advisory Council calls and meetings by developing strategies for content and messaging.
• Support special events, meetings, and conferences designed to increase franchisee engagement across all brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Director