Employee Benefits Director, Consumer Growth & Experience Strategy
About The Position
The Director, Consumer Growth & Experience Strategy leads The Hartford’s consumer growth strategy across the employee lifecycle. The role ensures marketing investments drive measurable outcomes in enrollment participation, product adoption, customer engagement, retention, and lifetime value. It brings consumer engagement, lifecycle marketing, audience segmentation, personalization, and growth analytics together in a unified operating model, translating customer insights, business priorities, market trends, and consumer expectations into strategies that improve customer outcomes and accelerate profitable growth. The Director partners with Distribution, Product, Customer Experience, Technology, Enrollment Operations, Benefits Technology partners, Sales, Strategic Planning, Digital Experience, and Enterprise Marketing leaders to establish a best-in-class consumer growth capability. The position also advises Employee Benefits leadership, presents recommendations and business cases to executives, and builds and develops a new team of 3–4 B2C professionals.
Requirements
- 10+ years of Employee Benefits industry experience in growth marketing, consumer strategy, customer experience, enrollment strategy, digital marketing, or related disciplines.
- Experience leading enterprise-wide strategic initiatives.
- Proven ability to influence executive leaders and drive organizational change.
- Strong strategic planning, business acumen, and analytical capabilities.
- Exceptional communication and executive storytelling skills.
- Experience leading customer experience transformation initiatives.
- Experience building personalization and lifecycle marketing capabilities.
- Bachelor’s degree or equivalent experience.
Nice To Haves
- People leadership experience.
Responsibilities
- Partner with the EB CMO, Head of Customer Growth, AVP of B2B Marketing, AVP of Partner Strategies, and AVP of Enrollment Operations to establish the long-term consumer growth vision and strategic roadmap.
- Develop annual and multi-year growth strategies aligned with Employee Benefits business objectives, including growth targets for new sales within broker partnerships, key HR Tech partnerships, and add-issue opportunities within the current book.
- Lead an operating model that leverages current access to third-party data sources and advises and partners on first-party data investments.
- Establish an end-to-end journey framework spanning awareness, consideration, enrollment, onboarding, engagement, claims, retention, and advocacy; keep it current with voice-of-customer and voice-of-employee information and metrics dashboards.
- Partner with Customer Experience and Digital Experience teams to improve end-to-end experiences, including decision support optimization and key demos.
- Lead strategy to create a B2C value proposition and scaled case-level content that supports benefits selection.
- Partner with the CMO, Director of Market Launch, and enterprise leaders in Research, Paid Advertising, and Media Relations to support top-of-funnel brand performance.
- Establish B2C strategies that improve participation, product election rates, and benefit awareness.
- Drive innovation in enrollment experiences, decision support, personalization, and consumer education.
- Establish prioritization frameworks that align resources to the highest-value opportunities.
- Evaluate growth opportunities across customer segments, industries, demographics, and lifecycle stages.
- Recommend investment strategies and resource allocation based on expected business impact.
- Influence enterprise planning through consumer growth intelligence and performance insights.
- Advise Employee Benefits leadership regarding consumer behavior, enrollment trends, and growth opportunities.
- Present strategic recommendations and business cases to executive leadership.
- Build and develop a new team of 3–4 B2C professionals.
- Foster a culture of innovation, experimentation, accountability, and customer-centricity.
Benefits
- Short-term or annual bonuses may be offered.
- Long-term incentives may be offered.
- On-the-spot recognition may be offered.
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What This Job Offers
Job Type
Full-time
Career Level
Director
