Director, Consumer & Brand Insights

Crocs, Inc.•Westminster, CO

1d•$165,000 - $175,000•Hybrid

About The Position

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better. Overview At Crocs, Inc., we are seeking a Director, Consumer & Brand Insights to define and lead the enterprise consumer and brand insights strategy across the Crocs and HEYDUDE portfolios. This leader will serve as the voice of the consumer across the organization, shaping enterprise priorities, influencing senior leaders, and ensuring consumer insights are embedded in strategic decision-making across brand, product, marketing, commercial, and corporate planning. The Director will establish and evolve a world-class consumer insights function, translating consumer understanding into actionable business strategies that drive growth, strengthen brand equity, and create competitive advantage.

Requirements

10+ years of progressive experience in consumer insights, market research, strategy, analytics, or related disciplines
Significant experience in consumer products, retail, footwear, apparel, or adjacent industries
Demonstrated success influencing senior executives and shaping enterprise-level business decisions
Experience developing and leading insights strategies that drive measurable business impact
Experience leading agencies, external research partners, and cross-functional teams
Strong strategic thinker with the ability to connect consumer insights to enterprise growth opportunities
Proven ability to influence senior leaders and drive alignment across complex stakeholder groups
Ability to balance long-term strategic thinking with practical business application
Strong executive communication and storytelling skills
Demonstrated ability to operate effectively in ambiguity and lead through change
Deep expertise in consumer research methodologies, segmentation, tracking studies, analytics, and insights activation
Strong understanding of consumer behavior, brand equity measurement, and competitive intelligence
Experience leveraging data visualization and analytics tools (Tableau, Power BI, AI-enabled insights platforms, etc.)
Ability to synthesize multiple data sources into clear business recommendations

Responsibilities

Shape Enterprise Strategy: Set the vision and roadmap for consumer and brand insights across Crocs and HEYDUDE, ensuring insights directly inform business strategy, growth priorities, product innovation, and long-range planning.
Lead Consumer-Centric Decision Making: Champion the consumer perspective across the organization, influencing senior leaders to make more informed decisions grounded in deep consumer understanding and market dynamics.
Define the Insights Agenda: Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors, attitudes, purchase drivers, competitive intelligence, and emerging consumer trends.
Drive Business Impact: Translate complex consumer and market signals into strategic recommendations that influence enterprise priorities and create measurable business outcomes.
Partner with Executive Leadership: Serve as a trusted advisor to executive and senior leadership teams, providing forward-looking insights that inform investment decisions, portfolio strategy, innovation pipelines, brand positioning, and commercial planning.
Build Organizational Capability: Elevate how consumer insights are understood and utilized across the organization by developing frameworks, tools, reporting, and best practices that make insights actionable and accessible.
Anticipate Future Opportunities: Identify emerging trends, evolving consumer needs, and market shifts to proactively inform growth opportunities, innovation strategies, and risk mitigation plans.
Lead Research Excellence: Oversee research partners, methodologies, and insights platforms to ensure best-in-class practices, data integrity, and effective use of modern and AI-enabled research capabilities.
Drive Innovation: Continuously evolve how consumer insights are generated, synthesized, and activated to improve business decision-making and create competitive advantage.
Develop Talent & Capability: Build and develop insights capability across the organization while coaching and mentoring team members and cross-functional partners to increase consumer-centric thinking.