Senior Manager, Consumer Insights

Staples Canada•Framingham, MA

About The Position

Staples is business to business. You’re what binds us together. Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Within this team, the Consumer Insights function plays a critical role in shaping strategy by translating complex customer data into meaningful, actionable insights that drive growth, strengthen brand performance, and enhance customer engagement. We work together across Marketing, Product, Merchandising, and Analytics to ensure the voice of the customer is embedded in every decision.

Requirements

Bachelor's degree in Marketing, Business, Psychology, Economics, Statistics, or related work experience
8+ years of experience in consumer insights, market research, or customer analytics
3+ years of direct people management experience
Experience managing research vendors, budgets, multiple concurrent projects, and research tools such as Qualtrics
Hands-on experience applying qualitative and quantitative research methodologies

Nice To Haves

Experience building or transforming a Consumer Insights function or operating model
Advanced degree (MBA or equivalent)
Experience integrating primary research with analytics or data science
Experience in retail, eCommerce, or consumer-facing industries
Experience presenting insights to senior leadership or executive audiences
Familiarity with segmentation, brand tracking, and customer experience research methodologies

Responsibilities

Define and own a multi-year Consumer Insights strategy and roadmap aligned to enterprise and marketing priorities.
Identify and prioritize strategic learning agendas across brand, customer segments, product, and experience.
Translate complex research and analytics into clear, compelling narratives that drive business decisions.
Serve as a visible advocate for the voice of the customer across leadership forums and cross-functional teams.
Partner closely with Brand Strategy to inform positioning, messaging, and go-to-market planning.
Lead, develop, and mentor a team of insights professionals, fostering a culture of curiosity, rigor, and impact.
Oversee qualitative and quantitative research execution, ensuring methodological rigor and business relevance.
Manage external research vendors, budgets, and multiple concurrent projects.
Integrate primary research, analytics, and syndicated data into cohesive insights and recommendations that drive measurable outcomes.