Consumer Insights Senior Analyst

Toyota North America • Plano, TX

1d

About The Position

Toyota’s Consumer Insights Department is looking for a passionate and highly motivated Consumer Insights Senior Analyst for the New Mobility & Future Business Team. The Consumer Insights Senior Analyst will be a member of a team of marketing research professionals that gather the voice of the customer across a variety of research projects related to Industry Analysis, Consumer Analysis, Concept & Product Development, Launch Activities, Market Positioning, Communication, and deepening our understanding of consumers. Expertise is required for a variety of qualitative and quantitative projects that include Focus Groups, Secondary Research, Syndicated Studies, Surveys, Marketing and Product Clinics, Pricing Studies, Stimuli Development, Optimization Testing, and In-Market Tracking. A large and growing focus for this team is to influence the TMNA future mobility strategy by injecting the voice of the customer into business decisions with respect to all-new mobility solutions. Reporting to the Consumer Insights Future of Mobility Manager, the person in this role supports the department's objective of championing the desires of our consumers to ensure they are at the center of the decisions made by our engineers, product planners, designers, marketers and executives.

Requirements

• Bachelor's degree in Market Research, Business, Psychology, Anthropology, Sociology or a closely related discipline
• Equivalent professional work experience
• Understanding of and ability to critique quantitative surveys and qualitative discussion guides based on agreed set of business and engineering questions and research objectives
• Ability to synthesize both quantitative and qualitative research to develop concise, creative, and insightful reports, and to effectively communicate research findings to a diverse business audience
• Strong relationship building and influencing skills to effectively work with cross-functional project teams. (Product planning, Business development, R&D)
• Display expertise with a variety of research methods such as segmentation, online surveys, ethnographies, one-on-one interviews, focus groups, marketing and/or product clinics and various analytic techniques (e.g. chi square, t-tests, correlations, regression, factor analysis, cluster analysis, Max-Diff, and conjoint analysis) and the ability to explain these techniques to internal clients

Nice To Haves

• An MBA or other advanced degree in Market Research, Psychology, Anthropology, Sociology, or a closely related field (MSMR advanced degree)
• Deep understanding of the automotive industry
• Experience using consumer research to directly support business case developments
• Analytical Platform experience such as R, SPSS, Tableau, or mTAB
• Understanding of functions such as advanced product development, product management, brand management, brand marketing and media and experience conducting research for those functions
• Experience researching consumer attitudes towards new technology, vehicle preferences, and lifestyles, with a specific focus launching automotive and other mobility products.

Responsibilities

• Consult with client groups to provide advice on all aspects of the research process, translating business objectives into research questions
• Working with our business partners, they will manage a variety of quantitative and qualitative research projects
• Select, design and implement a variety of research methodologies to address relevant research questions
• Work with TMNA agency partners and their strategy & insights teams
• Analyze data to generate relevant and actionable consumer insights
• Effectively communicate insights to a variety of audiences, from working-level teams to senior executives
• Pro-actively monitor and recommend new and innovative research ideas/approaches to address changing research needs and priorities
• Manage assigned project financial and operational resources, including managing the purchasing and internal finance processes for assigned projects
• Working with their manager, the Senior Analyst is expected to have a strong understanding of how to translate and scope business questions from internal clients into research study design. This includes the ability to understand and clarify their client’s business context and questions.
• They must be able to work effectively with internal stakeholders as well as business partners to design research that will inform and influence business decisions.

Benefits

• A work environment built on teamwork, flexibility and respect
• Professional growth and development programs to help advance your career, as well as tuition reimbursement
• Team Member Vehicle Purchase Discount
• Toyota Team Member Lease Vehicle Program (if applicable)
• Comprehensive health care and wellness plans for your entire family
• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute
• Paid holidays and paid time off
• Referral services related to prenatal services, adoption, childcare, schools and more
• Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior