Consumer Insights Senior Analyst

Inspire • Atlanta, GA

1d • Hybrid

About The Position

The Senior Analyst will work within the Consumer Insights Team to represent the “voice of the consumer” for multiple brands in the Inspire portfolio. This will involve delivering fact-based consumer and customer understanding through primary consumer research, market segmentation, and consumer surveys. This person will also support additional data analysis of internal and external secondary and syndicated sources to help inform understanding of brand reputation, consumer experience, and likely response to brand initiatives. This position is required onsite 4 days per week, typically Monday- Thursday.

Requirements

• 4+ yrs of f experience in Market Research, Consumer Insights, or related field
• A strategic mindset and passion for solving business problems using quantitative data driven methods and information (data discovery, data visualization, and data mining)
• Experience with research platforms (e.g. Qualtrics, Decipher) and Microsoft Suite (Excel, PPT, Word)
• An ability to communicate qualitative and quantitative analyses in clear, concise and actionable manner
• Logic-driven understanding of data including consumer, competitive and business metrics
• Ability to work autonomously with minimal direction
• Ability to tell the story by synthesizing data from multiple sources
• Strong interpersonal skills

Nice To Haves

• Master’s Degree in Market Research (MMR)
• Restaurant chain, food manufacturer, consumer packaged goods company, or marketing research supplier.
• Ability to access and interpret syndicated data (e.g., Circana Checkout and Decision Key) also preferred.

Responsibilities

• Lead the consumer research process and identify actionable insights and unmet consumer needs that inform the basis for marketing activations and new product offerings
• Identify and provide business-minded insights and recommendations on industry and consumer trends, and competitive activities to potentially impact company strategy and business decisions
• Manage vendor relationships including scheduling, planning, and monitoring consumer research projects
• Learn and develop expertise of various data sources as needed to support brands, product, or category deep-dives with support from the Insights leadership
• Develop strong relationships with internal business partners, including presentation of findings and understanding brand needs
• Mine consumer research and other sources to identify growth targets, triggers and barriers, and demand space opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior