Director, Consumer Insights

Pharmavite•Los Angeles, CA

5d•$169,000 - $311,000

About The Position

Pharmavite is seeking a Director, Consumer Insights to serve as an enterprise insights leader. This role is responsible for translating consumer, shopper, category, brand, innovation, and go-to-market learning into clear business decisions and growth strategies. The Director will act as a strategic advisor to Marketing, Sales, Innovation, and Executive Leadership, ensuring consumer and shopper perspectives are integrated into key business choices. This position requires end-to-end ownership of priority initiatives, from framing business questions and designing learning plans to execution, synthesis, recommendation, and stakeholder alignment. The role demands high autonomy, proactive risk and timeline management, team coaching, and building trust through clear communication, analytical rigor, and reliable delivery. The Director, Consumer Insights reports to the Vice President, Analytics, Insights, and Brand Activation and leads a team of six.

Requirements

10+ years of progressive experience in Consumer Insights, Market Research, Brand Strategy, Shopper Insights, or related insights leadership roles, preferably in CPG, consumer health, food/beverage, beauty, wellness, or other consumer-led categories.
5+ years of people leadership experience, including experience managing senior talent and/or managers.
Experience presenting to and advising VP/SVP-level stakeholders in executive forums.
Deep understanding of consumer behavior, shopper behavior, brand equity, advertising research, innovation testing, go-to-market insights, and foundational consumer learning.
Proficiency designing and conducting qualitative and quantitative research, including the ability to translate ambiguous business questions into clear learning agendas.
Skilled in leveraging POS, panel, brand health, shopper, category, and syndicated data to generate actionable recommendations.
Expertise in building decision-oriented learning plans that define the business question, decision to be enabled, hypotheses, methodology, KPIs, stakeholders, timing, risks, and expected actions from the research.
Ability to sequence multiple research activities into a cohesive learning journey rather than treating projects as isolated studies.
Strong project ownership discipline, including proactive milestone management, risk identification, stakeholder communication, and follow-through.
Ability to develop concise, executive-ready materials with one clear message per slide, explicit implications, recommended actions, and clear connection to business decisions.
Strong live communication skills, including the ability to answer senior leader questions directly, synthesize in real time, and avoid over-reliance on descriptive data.
Ability to integrate consumer, shopper, commercial, financial, operational, and brand considerations when making recommendations.
Strong judgment in prioritizing work, making trade-offs, and focusing team effort on the highest-value business decisions.
Demonstrated ability to establish team cadence, set clear expectations, coach work in flight, provide candid feedback, and build talent capability.
Ability to raise the quality and consistency of team outputs through standards, coaching, and accountability.
Ability to stay current with emerging research methods, AI-enabled tools, industry best practices, cultural trends, and consumer behavior shifts.
Proven ability to translate new tools or methods into practical applications that improve business decision-making and team effectiveness.

Nice To Haves

Proven experience as a Consumer Insights leader in the CPG or consumer-led industry.
Demonstrated ability to translate research, data, and market signals into business strategy, not just research outputs.
Track record of advising senior leaders and shaping decisions in brand strategy, innovation, shopper, commercial, and go-to-market forums.
Strong expertise in brand equity tracking, foundational consumer insights, foresight, innovation testing, shopper insights, and go-to-market strategy.
Demonstrated ability to build decision-oriented learning plans and manage complex cross-functional insights agendas.
Proven ability to create executive-ready narratives that clarify implications, trade-offs, and recommendations.
Strong people leadership experience, including coaching senior talent, improving team output quality, and building new capabilities.

Responsibilities

Generate foundational consumer, shopper, category, and industry insights that fuel category growth, brand strategy, innovation choices, and go-to-market decisions.
Translate insight into clear strategic recommendations that balance consumer needs, commercial realities, financial implications, operational feasibility, and brand priorities.
Own priority insights initiatives from initial business question through final recommendation, ensuring clear learning plans, decision enablement, methodology, KPIs, milestones, owners, stakeholders, and communication paths.
Proactively manage timelines, risks, trade-offs, and stakeholder alignment.
Translate complex data, research findings, and market signals into concise, executive-ready narratives that clearly answer business questions, identify implications, articulate trade-offs, and recommend action.
Guide the definition and assessment of brand equity using advanced market research tools, brand health tracking, advertising/communication testing, and consumer understanding.
Identify trends and implications that inform brand strategy, positioning, messaging, and investment choices.
Co-create and qualify the innovation pipeline by developing decision-oriented learning plans, defining innovation territories, assessing concepts, and identifying consumer, category, and cultural shifts.
Track innovation performance to improve future initiatives and explore new business models.
Create and drive go-to-market insights strategies that address shopper behavior, retail dynamics, channel performance, and consumer engagement.
Leverage POS, panel, shopper, and category data to derive actionable recommendations for commercial and retail strategies.
Build trusted partnerships with Marketing, Sales, Innovation, Commercial, Category, and Executive stakeholders by proactively aligning on business questions, decision needs, research approach, timing, and success criteria.
Serve as a thought partner who can challenge assumptions, influence direction, and drive alignment across functions.
Set a clear vision and operating cadence for the Consumer Insights team.
Provide active coaching through early project framing, in-flight guidance, synthesis reviews, and feedback on stakeholder-ready materials.
Build team capability by identifying emerging insights methods, tools, and industry best practices and translating them into practical, scalable ways of working.