Director, Commercial Marketing - Dental North America

Hu-Friedy Mfg. Co., LLC•Northbrook, IL

3d•$175,000 - $190,000

About The Position

HuFriedyGroup is hiring a newly established Director-level marketing leader to develop and execute marketing strategy across North America, driving revenue growth, profitability, customer engagement, and market expansion. The role reports to the President, North America and initially operates as an individual contributor, establishing the roadmap, capabilities, and scalable structure for a future regional marketing organization. The Director will work closely with Global Marketing to adapt enterprise campaigns, product launches, messaging, and assets for North American markets. As a key link among Marketing, Sales, Corporate Accounts, Channel Partners, and business leadership, the role translates commercial priorities into effective marketing strategies and sales enablement programs. The Director will also help equip sales teams with tools, content, insights, and campaigns to support customer acquisition, customer relationships, and profitable growth. The position includes regional demand generation and market development, support for product launches and events, account-based marketing for strategic customers such as DSOs, and channel marketing for direct and indirect sales. The Director will assess marketing capabilities and resource needs, recommend organizational structure and investment priorities, establish scalable processes and measurement systems, and contribute to North America leadership planning. Travel throughout the US and Canada, with periodic international travel, is approximately 25–40%.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
10+ years of progressive marketing experience, including responsibility for strategic marketing initiatives, commercial programs, or regional business support in the dental or medical device industries.
Demonstrated success developing and executing marketing programs that drive revenue growth and profitability.
Experience supporting B2B sales organizations, corporate accounts, and channel partner networks.
Proven ability to influence and collaborate across multiple business functions and leadership levels.
Expertise in strategic product marketing and business planning in a highly regulated dental or medical device industry.
Strong sales enablement and commercial marketing capabilities.
Deep understanding of customer journeys, demand generation, and account-based marketing.
Strong project management and organizational skills.
Excellent written, verbal, and presentation communication skills.
Ability to influence without direct authority across global and regional teams.
Strong analytical and problem-solving abilities.
Customer-focused mindset and strong business acumen.
Entrepreneurial approach and ability to build processes and capabilities from the ground up.
Ability to balance strategic planning with hands-on execution.
Ability to travel throughout the US and Canada and periodically internationally, approximately 25–40%.

Nice To Haves

MBA or advanced degree.
Experience working within a global organization.
Experience working with private equity.
Prior experience building teams, functions, or new business capabilities is highly desirable.

Responsibilities

Develop and execute a comprehensive US and Canada marketing strategy aligned with regional business objectives and growth priorities, including weekly and monthly targets.
Serve as the primary regional marketing leader and trusted advisor to the President, North America, and the commercial leadership team.
Build the long-term vision and organizational roadmap for the Regional Marketing function, including talent, structure, capabilities, processes, and technology requirements.
Establish marketing priorities, performance metrics, and investment plans to support business growth.
Identify market trends, customer needs, competitive activity, and commercial opportunities to inform regional strategies.
Act as the primary liaison between North America and Global Marketing, translating enterprise strategies into effective regional programs and campaigns.
Adapt global messaging, content, product positioning, and initiatives to local market and customer requirements while maintaining brand alignment.
Provide market feedback and customer insights to inform global marketing priorities and investments.
Create and deploy customer-facing materials, presentations, value propositions, competitive positioning tools, case studies, and other commercial resources.
Partner with Key Account managers, Business Operations, sales leadership, and sales education to develop sales enablement strategies, tools, content, and training.
Equip sales teams with insights, messaging, and campaign resources, and measure and continuously improve sales program effectiveness.
Collaborate with Corporate Accounts leaders on account-based marketing strategies for strategic customers, such as DSOs.
Partner with Channel Management and distribution leaders to strengthen channel engagement and market penetration.
Develop campaigns, marketing tools, and promotional initiatives for direct and indirect sales channels; support account planning with targeted marketing and lead generation.
Align marketing investments with high-priority customer and channel growth opportunities.
Develop regional demand-generation campaigns with Corporate Account teams and Commercial Strategies leadership.
Support product launches, customer events, trade shows, digital campaigns, and promotional activities in the US and Canada.
Identify ways to improve customer engagement throughout the buyer journey and use market intelligence and performance analytics to optimize campaigns and return on investment.
Evaluate current marketing capabilities and future resource needs; develop a multi-year plan for a high-performing Regional Marketing team.
Recommend organizational structure, roles, competencies, and investment priorities; establish scalable processes, workflows, and performance measurement systems.
Foster a collaborative, customer-centric culture aligned with company values and business objectives.
Partner with Sales, Solutions Management, Customer Service, Operations, Finance, and Global Marketing to align on business priorities.
Facilitate communication between regional commercial teams and global marketing functions.
Participate as a key member of the North America leadership team in strategic planning and business reviews.
Champion customer-focused decision-making across the organization.
Travel throughout the US and Canada and periodically internationally as needed, approximately 25–40%.