North America Commercial and Marketing Director

Farmina•Reidsville, NC

About The Position

The Commercial and Marketing Director – North America is the overall business leader for Farmina in the United States, Mexico and Canada. Reporting to the CMSO, the role owns the region’s P&L and coordinates the functions needed to deliver the business strategy, while directly leading Sales and Marketing. The Director is accountable for regional revenue, profitability, budgeting, forecasting, cash flow and working capital, partnering with Finance, Supply Chain, Operations, Veterinary, Digital and other functions to support business execution. Working closely with the CMSO, Farmina’s Global Functions and Management Board, the Director translates Group priorities into regional plans and ensures that sales, marketing, investments, capabilities and resources support long-term growth. The position calls for an entrepreneurial, commercially driven, hands-on leader who can accelerate growth, build Sales and Marketing capabilities and maintain financial discipline in a fast-growing international environment. Farmina Pet Foods is a family-owned Italian company with over 50 years of expertise in pet nutrition, four production facilities and a presence in more than 75 countries. The company combines nature and science to develop nutritional solutions that support pet health and wellbeing. Farmina describes customer care, continuous learning and collaboration as central to its work.

Requirements

Significant senior leadership experience leading Sales, Marketing or a major commercial organization across a business or region.
Proven P&L ownership and accountability for business performance.
Strong track record of delivering profitable growth and developing businesses in complex or competitive markets.
Experience managing multidisciplinary teams across Sales, Marketing and related commercial functions, with cross-functional exposure to Finance, Supply Chain and Operations.
Strong exposure to the United States market; additional experience in Mexico and Canada is desirable in the posting’s candidate profile.
Experience in an international or multinational organization with significant interaction with global headquarters and corporate functions.
Demonstrated experience in organizational development and building high-performing teams.
Experience managing strategic customers, distributors and/or complex go-to-market models.
Bachelor’s degree in Business Administration, Economics, Marketing, Finance or a related discipline.
Fluent English.
Demonstrated strategic leadership, commercial acumen, ownership and accountability, entrepreneurial mindset, execution and results orientation, agility and resilience, people leadership, collaboration and influence, decision-making and problem-solving ability, and executive communication and stakeholder-management skills.

Nice To Haves

Experience in pet food, FMCG, consumer goods, nutrition, animal health or another relevant premium consumer sector.
MBA or equivalent postgraduate qualification.
Additional language skills.

Responsibilities

Define and execute North America’s commercial strategy in alignment with Farmina’s global priorities, translating Group objectives into regional sales and marketing plans, priorities and measurable targets.
Identify growth, market-expansion and brand-penetration opportunities and assess market dynamics, competition and emerging business opportunities.
Provide commercial recommendations to the CMSO and, through established governance, to the Group CEO and Management Board; ensure regional execution of Board decisions and global initiatives.
Own the North America P&L and deliver revenue, gross margin, profitability, cash flow and operating performance targets.
Lead annual commercial budgeting, forecasting and business planning with Finance and Global Functions; monitor KPIs, manage costs and investments, identify risks and gaps, and implement corrective actions.
Support working-capital optimization and sustainable financial growth.
Drive revenue growth across key channels and customer segments; strengthen relationships with strategic customers, distributors, retailers, veterinary partners and other stakeholders.
Execute pricing, channel, customer and commercial strategies; pursue geographic expansion and new business development; align Sales, Marketing, Veterinary, Digital and other commercial functions.
Maintain market and customer proximity, including direct engagement with strategic accounts and partners when appropriate.
Ensure Farmina’s positioning, values and premium brand proposition are represented consistently across North America; partner with Global Marketing to adapt and execute global strategies and support brand awareness, engagement and consumer preference.
Build and lead a high-performing North American Sales and Marketing organization; define needed capabilities and structure, attract and develop talent, set clear accountability and performance expectations, and develop leadership and succession plans.
Foster collaboration between North American teams and Global Functions and promote ownership, accountability, customer focus, agility, collaboration and continuous improvement.
Work with Global HR on organizational design, talent management, compensation and major people decisions.
Coordinate Sales, Marketing, Veterinary, Digital, Finance, Supply Chain, Operations and other functions; translate commercial plans and demand forecasts into supply chain, production, procurement and inventory requirements.
Ensure local capabilities and resources support profitable growth and customer requirements; execute strategic commercial projects and transformation initiatives, and resolve cross-functional barriers.
Ensure North American commercial activities comply with applicable laws, regulations and corporate policies; maintain governance, approval processes and internal controls with Finance, Legal and other Global Functions.
Escalate and manage significant commercial, financial, legal, compliance and reputational risks; partner with corporate functions to maintain standards, controls and reporting.
Represent the Company with strategic customers, distributors, partners and other external stakeholders where appropriate.
Serve as the regional business link to the CMSO, Management Board and Global Functions; communicate performance, risks, opportunities and organizational developments transparently and in a timely manner.
Contribute to global commercial strategy and cross-market initiatives, share North American market insights and best practices, and balance local needs with global priorities and governance.