Director - Commerce Marketing & Retail Media Execution

SC Johnson•Racine, WI

8d•Hybrid

About The Position

The Director, Commerce Marketing & Retail Media Execution leads SC Johnson’s commerce marketing and retail media capability across North American customers and channels. The role translates brand and business priorities into customer- and channel-specific activation strategies intended to drive shopper engagement, conversion, profitable growth and market share across physical and digital commerce. The Director works cross-functionally with Brand Marketing, Integrated Media & Investment, Sales, Customer Marketing, CIBA, Finance and agency partners to connect national brand strategy with retailer and channel activation. The position leads customer and channel commerce planning, retail media strategy and investment recommendations, shopper conversion strategy, and consistent ways of working across priority retailers and channels. As the functional leader for Commerce Marketing within the North America Integrated Media & Commerce organization, the Director leads teams aligned to Walmart, Target, Grocery, Club, Value & Drug, and Last Mile/Emerging Commerce, and reports to the Executive Director, Integrated Media & Commerce.

Requirements

Bachelor’s degree in a related field.
10+ years of Commercial, Marketing, Shopper Marketing, Ecommerce, Retail Media or related experience.
Prior experience leading teams and developing talent.

Nice To Haves

Advanced degree; MBA preferred.
Experience across Brand Marketing, Shopper/Commerce Marketing, Ecommerce, Sales or Integrated Media.
Experience in the North American CPG/FMCG market.
Experience managing significant marketing, shopper or media budgets or plans.
Strong understanding of retail media networks, shopper marketing, customer planning and omnichannel commerce.
Ability to translate brand and business strategies into customer/channel activation plans that drive revenue, share, conversion and profitable growth.
Knowledge of core commercial processes, including Sales/Distribution, Customer Planning, JBP, Financial Reporting and Integrated Commercial Planning.
Ability to influence senior stakeholders across Marketing, Sales, Finance, Insights, agencies and retailers.
Strong commercial judgment and ability to evaluate investment tradeoffs using incrementality, marginal return and business impact.
Resiliency, agility and comfort operating in ambiguity while building new capabilities.

Responsibilities

Develop and lead SC Johnson’s commerce marketing and retail media strategy across customers and channels.
Translate brand growth priorities into shopper- and retailer-specific activation strategies across digital and physical commerce.
Build customer and channel strategies based on shopper behavior, retailer capabilities, category dynamics and commercial opportunity.
Establish the roles of retail media, in-store activation, retailer digital platforms and emerging commerce within the total marketing plan.
Partner with Sales and Customer Marketing to integrate commerce marketing into customer plans and Joint Business Planning; Sales retains ownership of the customer relationship.
Identify emerging commerce capabilities, platforms, retailer partnerships and test-and-learn opportunities that may create incremental growth or competitive advantage.
Ensure activation planning accounts for assortment, availability, promotion, innovation and digital shelf readiness needed to convert demand.
Partner with BU Integrated Media & Commerce Leads to translate business and brand priorities into integrated activation plans.
Partner with Integrated Media & Investment to recommend the role and level of retail media in the total media mix, including national-versus-retail investment tradeoffs.
Incorporate customer, channel and shopper opportunities into annual and in-year investment planning rather than treating retail media as a separate funding stream.
Evaluate retailer and Joint Business Planning media opportunities for expected incrementality, strategic fit and alternative uses of investment; recommend whether to engage, reshape or decline.
Partner with CIBA, Media & Commerce Effectiveness and Finance to improve measurement of incrementality, marginal return, conversion and profitable business impact.
Lead the team in recommending whether to scale, change, stop or shift investment based on performance and business opportunity.
Serve as the internal functional expert on retailer media networks, retailer audiences, onsite/offsite media, search, shopper media and closed-loop measurement.
Consult with senior Marketing and Sales leadership on new and emerging capabilities in retail media and commerce.
Establish planning principles, investment standards and best practices across retailer media networks while accounting for differences in retailer capability and data maturity.
Lead strategic engagement with retailer media organizations in partnership with Sales, Integrated Media and agency partners.
Set strategic direction and performance expectations for agency partners; retain SC Johnson ownership of strategy, investment choices and customer/channel priorities.
Share learnings, beta opportunities and scalable best practices across Business Units, Sales teams and the Integrated Media & Commerce organization.
Partner with AI, Automation & Media Operations to identify repeatable commerce and retail media workflows for standardization, automation or transition from agency execution to SC Johnson-owned capabilities.
Build a high-performing Commerce Marketing team with customer/channel expertise, commercial judgment, media fluency and the ability to operate as strategic business partners.
Attract, develop and retain high-performing Commerce Marketing talent; coach and mentor team members to build customer/channel expertise and maintain an enterprise and brand-building perspective.
Own individual development, succession planning and career pathways for future Commerce, Marketing and Commercial leaders.
Provide senior leadership with clear, concise and actionable recommendations on commerce opportunities, investment choices and performance.
Create transparency across Brand, Sales and Media on customer/channel priorities, retailer opportunities and investment decisions.