Director, Business Strategy & Intelligence
About The Position
GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts. With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more. Groundtruth has been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025!
Requirements
- 12+ years in Business Intelligence, Analytics, or related roles with leadership experience.
- Proven ability to define and build high-impact BI functions or transformations.
- Experience leading and scaling sizable, multi-functional analytics teams.
- Experience supporting executive teams with strategic, decision-oriented analytics.
- Strong understanding of GTM analytics, pipeline management, and forecasting.
- Experience in ad tech, media, or similar complex data environments (SSP/DSP preferred).
- Demonstrated ability to translate data into clear, actionable business direction.
- Proficiency in BI tools (Looker preferred; Tableau, Power BI, etc.) is a plus.
- Strong SQL skills; experience with Python or similar tools considered a plus.
Responsibilities
- Define and stand up a best-in-class Business Strategy & Intelligence function; align and evolve a sizable team across Monetization, Customer Insights, and BI to drive executive decision-making in the first 6 months.
- Build a holistic view of the business that clearly shows where revenue and product adoption are truly growing vs. appearing to grow.
- Identify which customer cohorts, verticals, and products are expanding, contracting, or under-monetized—and translate this into prioritized opportunities.
- Partner with Sales leadership to define where to focus (accounts, segments, verticals) and what should change to unlock growth.
- Improve visibility into pipeline health, stage conversion, and forecast risk; support more reliable and actionable forecasting.
- Analyze discounting, margins, and packaging effectiveness; provide guidance to improve win rate, retention, and profitability.
- Redefine how the business is summarized for the C-suite; lead KPI frameworks and Monthly Business Reviews that drive decisions, not just reporting.
- Establish clear ownership, definitions, and frameworks across Finance, Analytics, and Sales; enable leaders to access and interpret data consistently.
Benefits
- Fully-paid medical premiums for employees
- 401(k) employer match
- Generous parental leave
- Wellness and gym reimbursement
- Family and pet expense reimbursement
- Education and coaching reimbursement program
- Daily lunch credit when working in-office
- Fully stocked snacks and beverages in-office
- Option for mobile phone reimbursement or separate company phone
- Equity analysis to ensure fair pay
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
