Director — Brand Team

Walkup Studio•New York, NY

About The Position

Walkup Studio is a social-first digital media agency offering strategy, content, production, and platform management. We partner with fashion, lifestyle, and mission-led brands — as well as creators and talent — to help them grow and shine online through elevated storytelling, high-impact visuals, and data-driven strategies. We’re seeking an experienced Director of Brand to lead strategy, account management, and execution across our portfolio of brand clients. This role will oversee the Brand division, managing both client relationships and internal teams to ensure campaigns, partnerships, content initiatives, and social strategies are executed seamlessly and at the highest standard. The ideal candidate is a strategic and collaborative leader with deep experience across social media, influencer marketing, brand partnerships, and digital storytelling. You’ll serve as a senior point of contact for clients and internal stakeholders alike — driving operational excellence, creative innovation, team leadership, and long-term account growth.

Requirements

7+ years of experience in account management, influencer marketing, social media, and/or digital marketing entertainment industry
Proven experience managing high-profile brands, integrated campaigns and multi-channel social initiatives
Demonstrated experience leading and mentoring teams in a fast-paced, client-facing environment.
Skilled at creating pitches, strategies and talking points
Exceptional client management, communication and presentation skills
Deep understanding of social media platforms, digital trends, influencer strategy, audience engagement, and content best practices across Instagram, TikTok, X, and emerging channels.
Experience analyzing campaign performance, audience insights, and social metrics to inform strategy and optimization.
Excellent writing and editing skills with the ability to adapt tone and messaging across clients and deliverables.
Ability to maintain professionalism, discretion, and confidentiality when handling sensitive talent and client matters.
Passion for culture, entertainment, fashion, beauty, lifestyle, and the evolving creator economy.

Responsibilities

Lead and over-see the day-to-day management and long term strategic planning across multiple brands’ accounts.
Serve as the senior strategic lead and primary escalation point for clients, brand partners, and internal stakeholders.
Manage and large-scale campaign budgets, resource allocation, and account profitability across integrated marketing initiatives.
Mentor and manage the Brand team, providing guidance across account strategy, client communication, workflow management, and professional development.
Oversee the development and execution of social media strategies, campaign launches, content initiatives, and brand partnerships across platforms including Instagram, TikTok, Facebook, X/Twitter, and emerging channels.
Ensure all campaigns and deliverables move efficiently from concept through execution, approvals, and publishing while maintaining exceptional quality control.
Maintain oversight of content calendars, campaign timelines, launches, press moments, tours, partnerships, and real-time engagement opportunities.
Partner closely with all key stakeholders, including creative, production, PR, and brand teams to ensure alignment across all initiatives.
Provide strategic counsel and thoughtful decision-making in fast-paced, high-pressure environments while maintaining discretion and confidentiality at all times.
Oversee social publishing workflows and ensure all content is on-brand, approved, optimized, and delivered on schedule.
Lead brainstorms, campaign development, and creative ideation sessions informed by performance insights, audience behavior, and cultural trends.
Support new business development opportunities and contribute to the continued growth and evolution of the Brand team and agency.