Associate Brand Director

Dashing Diva•Port Washington, NY

5d•$120,000 - $140,000•Onsite

About The Position

Dashing Diva is seeking a creative, motivated, and passionate Associate Brand Director with proven success in the retail and/or beauty industry. The Associate Director is responsible for the overall brand strategy and messaging, integrated go-to-marketing plans, and the conceptualization, creation, and deployment of brand marketing initiatives. The Senior Brand Manager should possess attention to detail and the ability to both see the big picture and the execution of daily activities. Collaborating closely with key cross-functional partners and channel owners, this role will be responsible for developing and executing upon the marketing strategy to achieve the desired business objectives, from full-funnel campaign launches, evergreen communication strategies, PR & event management, influencer partnerships, to concepting out of the box brand collaborations. The Associate Director in this role must have a pulse on what is happening in the beauty and fashion retail industry, digital space, new marketing trends, and current events.

Requirements

Bachelor’s degree in business, Marketing, Communication, or a related field
7+ years of marketing and/or advertising experience in retail and or beauty industry
3+ years of supervisory or managerial role experience
Expertise in strategic marketing campaigns, branding, and digital marketing forms
Exceptional understanding and knowledge of Google Analytics, Meta, and Marketing KPIs
Ability to apply marketing techniques over digital (i.e. social media, digital advertising) and non-digital (i.e. press, OOH print, collaborations, activations) channels
Exceptional knowledge of marketing techniques, data analysis methods and platforms
Demonstrable experience in developing efficient strategies and integrated business plans for all marketing aspects (branding, promotion, social media, press etc.)
Excellent leadership with effective team-building skills
Highly organized and able to multitask and manage multiple projects/competing priorities
Professional presence and ability to develop strong working relationships with executive management
Proactive work ethic/ ability to present solutions and solve issues effectively
Exquisite communication and interpersonal skills

Responsibilities

Develop overall brand messaging, seasonal, and product campaigns based on brand pillars, goals, and new innovation launches.
Develop and own the omni-channel go-to-market calendar.
Design and implement comprehensive marketing strategies to create and increase brand awareness, disseminate a brand message that resonates with Dashing Diva’s target demographic.
Set and align strategic goals for marketing campaign & reporting performance vs KPI
Plan, organize, and execute marketing functions and operations to ensure they project a cohesive brand voice
Analyze target consumer insights, and market insights information to identify and recommend effective marketing approaches and identify potential new customer growth
Oversee reporting and optimization on marketing initiatives, conduct thorough analysis on ROI, and develop necessary solutions
Work closely with the VP of Marketing to define the marketing budget and manage P&L closely
Collaborate with C-Suite to develop growth plans for the organization
Perform other related duties as assigned