Director, Brand Marketing
“FC Cincinnati”•Cincinnati, OH
•Hybrid
About The Position
The Director of Brand Marketing at FC Cincinnati leads the strategy and execution of the club’s brand, ensuring a consistent, compelling identity across fan touchpoints. This role drives integrated marketing, storytelling, and campaigns that build fandom, fuel revenue, and strengthen FC Cincinnati’s connection to the region.
Requirements
- 8–10+ years of brand marketing experience, with leadership experience in sports, entertainment, lifestyle, or consumer brands preferred
- Proven ability to develop and lead brand strategy, integrated campaigns, and storytelling across channels
- Experience managing and mentoring teams, fostering collaboration, accountability, and growth
- Strong organizational and project management skills, able to manage multiple priorities in a fast-paced environment
- Excellent communication and presentation skills, with the ability to articulate brand vision and strategy clearly
- People management experience and an interest in developing talent
Nice To Haves
- Strong creative instincts with experience briefing, managing, and evaluating internal teams and external agencies
- Expertise in leading cross-functional initiatives and influencing stakeholders at all levels of an organization
- Data-informed and a growth mindset with the ability to translate insights into actionable brand strategies
- Deep understanding of fan behavior, culture, and community-building, ideally within professional sports
- Passion for soccer and alignment with FC Cincinnati’s values
Responsibilities
- Lead the development of integrated brand campaigns that drive awareness, fandom, and business objectives including ticket sales and partnership support
- Oversee seasonal planning, campaign calendars, and go-to-market strategies in partnership with ticketing, digital, and communications teams
- Manage brand strategy, including maintaining brand standards and ensuring consistency across campaigns, partnerships, content, merchandise, and fan experiences.
- Led end-to-end merchandise strategy and capsule collection development, overseeing concept creation, creative direction, and go-to-market execution to drive fan engagement, and revenue growth
- Own grassroots marketing programs including Pub Partners and College Ambassadors; provide marketing support and thought leadership for community, youth and Foundation program.
- Collaborate cross-functionally to translate club priorities into compelling storytelling and fan-first experiences, including the club App and Storyteller platform
- Guide brand research, insights, and measurement to inform strategy and optimize impact
- Lead, mentor, and develop marketing coordinator
Benefits
- Generous paid time off and holiday time
- Option for one work from home day per week (by department and schedule)
- Medical, Dental, Vision, Life Insurance, 401k plan with company match
- Short-Term & Long-Term Disability Insurance
- Maternity & Paternity Leave and Family Building Benefit
- Employee Assistance Program and free subscription to the Calm App
- Discount off merchandise in the FCC team store
- Community volunteer opportunities
- Professional development and Frequent team building opportunities
- Employee recognition programs and referral programs
- Opportunity for complimentary staff tickets to home FC Cincinnati matches
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
