Senior Director, Brand Marketing
About The Position
Tonal is looking for an experienced senior marketing leader to accelerate brand awareness, drive purchase consideration and solidify brand love by creating breakthrough campaigns, building and executing the brand’s social media strategy, and elevating our member community. A master at balancing data and insights with creative power, the Sr. Director of Brand marketing will establish a brand-building strategy that leads to best-in-class marketing campaigns and engagement with the Tonal brand across paid and organic channels. Leading a team of Associate Directors, the ideal candidate will possess proven experience setting a bold vision, creating a comprehensive communication strategy, executing with excellence, and leaning on data to foster an environment of continuous improvement.
Requirements
- 12+ years of experience in marketing, with substantial time leading creative strategy and execution with internal and external agencies
- Former brand-building experience, establishing brand guardrails and ensuring consistency across touch-points
- Natural storyteller with high empathy and intellectual curiosity
- Passion for creativity and culture
- Experience working with cross functional teams
Nice To Haves
- Former Performance Marketing exposure a plus
- Fitness / Health experience a plus
Responsibilities
- Create campaigns and social content that moves the needle on brand awareness, product clarity and differentiation while also elevating the Tonal brand
- Gather insights to fully understand purchase barriers and align communication priorities to improve conversion and decrease purchase cycle
- Establish Brand KPIs and evaluate campaign performance to create an environment of continuous improvement
- Establish a clear communication hierarchy across marketing channels to ensure consistent approach to brand messaging
- Lead creative briefing process, agency relationships, creative development and the production process for tentpole campaigns
- Own Community Management to ensure membership remains sticky and engaging
- Elevate email marketing strategy to drive conversion
- Partner with Growth Marketing team to ensure media plans and campaign development align to brand KPIs
- Partner with Product Marketing, Sports, PR, and Influencer Marketing in campaign and social content planning
- Lead the communications planning effort on how, where and when, organic social content appears
- Manage campaign, social, community and email marketing budget
- Lead a team of two Associate Directors across campaigns and social & community efforts
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
