Director, Brand Marketing
About The Position
The Director, Brand Strategy will help set the ambition, direction and ways of working for Vertigrated global programs + Chicken—translating business opportunities into clear brand choices that markets and partners can activate. This leader will connect strategy to execution, navigate complex cross‑discipline partnerships, and ensure the brand shows up with clarity, creativity and consistency at global scale. McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald’s means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Requirements
- 10+ years of experience in brand strategy, marketing, and/or integrated brand leadership, with a track record of influencing senior stakeholders.
- Proven ability to lead cross‑functional teams and agency partners through ambiguity—from problem definition through decision and delivery.
- Strategic rigor with a bias for action, translating insights into clear choices and executable plans.
- Experience operating in a global, matrixed organization with multiple stakeholders and diverse market needs.
- Excellent communicator with the ability to craft compelling narratives and briefs.
- Strategic thinking and opportunity sizing
- Global brand stewardship and positioning
- Cross‑functional influence + stakeholder mgmt
- Consumer empathy and insight-driven decision making
Responsibilities
- Lead global Gen Z programs strategy, identifying key growth opportunities and working with cross‑discipline teams to align on consumer insights, meal construct and role of collectible.
- Oversee agency relationships across the Gen Z programs portfolio, ensuring strong partnership, clear scopes and the agility to evolve structure and ways of working as business needs change.
- Partner with Digital, CRM and Experience teams to shape Gen Z engagement mechanics (content, offers, loyalty, and in‑restaurant moments), ensuring programs are insight‑led, brand‑right and market‑ready.
- Partner with the Chicken category team to provide brand guidance grounded in unique category challenges, including positioning, go‑to‑market approach and opportunity analysis.
- Bring clarity to complexity by creating high‑quality strategy deliverables (briefs, narratives and decision documents) that help teams move faster with confidence.
- Measure what matters by partnering with Consumer Insights and Analytics to define success metrics, track performance and translate learnings into next‑wave recommendations
Benefits
- sabbatical program
- tuition assistance
- flexible work arrangements
- health and welfare benefits
- comprehensive health insurance
- medical coverage
- prescription drug coverage
- mental health coverage
- dental coverage
- vision coverage
- life insurance
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
