Director, Brand Activation
About The Position
CULTIVATE A BETTER WORLD Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone. THE OPPORTUNITY Reporting to VP Brand Marketing, the Director of Brand Activation will oversee all regional/local marketing plus a team of 8 in the field, including 5 Brand Activation Managers and a Community Fundraising team.
Requirements
- Bachelor's Degree (BA/BS) from 4-year college or university.
- 8+ years’ experience in a cross-channel local/regional/field marketing environment; Restaurants/Retail (preferred)
- 5-8 years’ supervisory experience preferred
- Proficient with MS Office - Excel, Word, PowerPoint, & Outlook
- Lead Local/Regional integrated brand marketing and cross-channel advertising strategies, Fundraising program, and team of 14
Nice To Haves
- MBA/Masters preferred
Responsibilities
- Lead all Regional/Local Marketing efforts, including New Restaurant Openings, Local Catering efforts, Community Marketing, etc.
- Lead Regional/Local Marketing Plans to support National Marketing Calendar & Brand Strategy, leverage unique Regional/Local Marketing opportunities, and support Local field teams to drive sales and shape brand perceptions
- Lead Local Catering Marketing teams to grow sales layer
- Lead Community Marketing, including Chipotle’s Fundraising Program that has raised over $100MM during the span of the program and other philanthropic efforts that deliver on Chipotle’s purpose to Cultivate a Better World
- Support HR Recruitment marketing to build employer brand image and meet staffing KPIs
- Manage team of 5 Brand Activation Managers and 3 Community Fundraising Managers and Coordinators
Benefits
- medical, dental, and vision insurance
- 401k
- sick leave
- vacation time
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What This Job Offers
Job Type
Full-time
Career Level
Director
