Senior Brand Activation Specialist

IGS Energy • Atlanta, GA

1d • $87,630 - $140,210 • Remote

About The Position

SCANA Energy is seeking a Brand Activation Senior Specialist to enhance customer sentiment and influence consideration and conversion within the Georgia natural gas market. This role aims to improve customer retention and loyalty. Reporting to the Director, Marketing Strategy & Growth, the specialist will collaborate with agencies on events, partnerships, and customer initiatives, track the impact of these activities on business goals, and identify new partnership opportunities. The role involves coordinating asset delivery, managing event logistics, acting as a brand ambassador, and maintaining event calendars and documentation.

Requirements

• Excellent verbal and written communication and interpersonal skills.
• Exceptional organizational skills and follow-through.
• Attention to detail and high standards for self.
• Enthusiastic, self-motivated, effective under pressure, and flexible.
• Ability to connect with and build immediate rapport with individuals from a variety of backgrounds.
• Experience working with vendors and agencies.
• An ownership mentality – initiative, accountability, and genuine interest in contributing to company success.
• Excellent collaboration skills.
• Passion for driving outcomes and belief that more is possible.
• High curiosity--seeks new ways and challenges norms.
• Ability to handle multiple projects; handles ambiguity with confidence.
• Ability to work occasional evenings or weekends for events.
• Willingness to travel locally within Georgia for events and activations.
• Bachelor’s degree in Marketing or related field.
• 7 years’ experience in marketing, events, customer engagement or PR.
• Applicants must be authorized to work in the US on a full-time basis. Unfortunately, a current or future need for sponsorship is not supported or available for this position.

Responsibilities

• Act as primary liaison between SCANA Energy and brand activation agency for strategy development and execution on events, partnerships, and customer-focused initiatives.
• Understand, track, and articulate how spend on partnerships and activations supports strategic business goals, including brand awareness and customer acquisitions.
• Curate appropriate partnerships and associated activations (sports, community, etc.) based on business goals.
• Maximize sponsorship assets to drive prospect contact information collection for lead conversion.
• Research, identify, and propose potential new partnership opportunities aligned with SCANA Energy brand pillars.
• Ensure partners meet or exceed contractual obligations for marketing and activation goals.
• Coordinate delivery of assets between agency and sponsorship partners, ensuring timelines are met.
• Serve as SCANA Energy point of contact for activation events, coordinating logistics for in-person and virtual events, including vendor management and promotional material distribution.
• Act as a brand ambassador to represent SCANA Energy at local events.
• Capture engaging moments from events for social media amplification.
• Maintain a calendar of events.
• Organize and manage timelines and resources to ensure events run smoothly.
• Maintain documentation regarding current assets, added value, and contractual status.
• Oversee administrative functions.

Benefits

• Comprehensive coverage including medical (plus free telehealth), dental, vision, and employer health savings account contributions.
• Robust support through Headspace and free mental healthcare visits for you and your dependents.
• Extensive assistance with Maven, paid family and caregiver leave, and fertility, adoption, and surrogacy services.
• Strong financial foundation with a 401(k) plan, company match, and access to financial wellbeing tools.
• Paid time off, tuition reimbursement, paid leaves, employee hardship fund, and a wide range of additional perks.
• Paid time off for volunteering.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior