Director, Brand Marketing, Temporary

The New York Times•New York, NY

5d•$93 - $99•Hybrid

About The Position

The New York Times' Marketing team is looking for a Director, Brand Marketing to focus on The Athletic brand in a temporary capacity (6 months). You will lead the development of an integrated brand campaign to drive awareness and better establish The Athletic as the go-to sports content and coverage destination for engaged fans. The Director, Brand Marketing sits at the intersection of marketing, product, insights, and editorial. You will lead a large cross functional team of both internal stakeholders and external agency partners through the full stream of campaign development, from brief through to execution, learning and analyses. You will help translate The Athletic's core value proposition and offering into compelling narrative stories that are meaningful and authentic to our audience.This is a 6 month temporary position with the opportunity to extend depending on performance and evolving needs. This is a hybrid role based in our New York City headquarters, reporting to the Vice President, Head of Marketing for The Athletic. You can typically expect to come into the office 3 days per week.

Requirements

8+ years advertising/brand strategy experience with 5+ years experience in consumer brand marketing & communications for world-class brands that tell inspiring and engaging stories in a multi-channel environment. Specific experience in sports marketing is a plus.
Experience with In-house Integrated Marketing
Experience with creative knowledge on high level of taste and sensibility when it comes to briefing, reviewing and guiding creative work
Experience leading the development of compelling, high quality creative work and media plans in partnership with agencies, internal creatives, cross-functional teammates and outside partners
360 campaign launch experience including oversight of key processes like quality control, trafficking, legal and clearance
Knowledgeable in core areas of business and brand strategy, insights and research, media and communications planning
Experience developing social media strategy and creative to support 360 campaigns

Nice To Haves

Experience in sports marketing be it for a content or media property
Experience leading projects from conception, development to execution and measurement

Responsibilities

Lead the development of brand campaign strategy and creative. Help to ensure a link between the brand strategy and the creative idea. Guide the development of the campaign creative execution, ensuring that all campaign elements work cohesively.
Be the driver and main contact for campaign development with internal and external creative leadership (in-house teams and our creative agency partners)
Oversee the cross-functional execution and launch of campaign elements and related communications. You will be accountable for adherence to internal processes and journalistic standards, alignment and collaboration with legal and photo editing partners, and coordination with the brand media lead. Additionally, you will be responsible for quality control and ensuring the trafficking and launch in partnership with project management, media, and agency partners.
Collaborate on insight-driven campaign task briefs that inspire emotionally resonant creative work from our partner agencies and our teams
Collaborate with the Senior Manager, Brand Social and Influencer on strategies for applying organic social as a brand lever and approach for integrating organic social execution into holistic brand marketing efforts
Partner with The Athletic marketing leads and CMO to define the processes for cross functional team member and leadership management, partnering with project management on timelines, meeting cadence and structure and approval processes
Partner with Audience and Data Insights to turn consumer research into applicable insights, develop plans for how we will measure our marketing and analyze results for campaign optimization
Build trusted relationships with partners at The Athletic that facilitate collaboration on brand marketing campaigns
Support additional sub-brand (i.e. Cooking, Games, News) strategy efforts across the enterprise on an as-needed basis
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.