Brand & Marketing Director

The Growth Foundation•Bristol, United Kingdom

10h•£120,000 - £140,000•Remote

About The Position

This is a senior role for someone who wants to get properly stuck into a brand rather than manage it from a distance. You'll spend time in locations, experience the product as customers do, and use what you learn to bring bold ideas that help millions more people discover it. You'll bring together what customers want, what the business can deliver and where culture is heading, then turn that into marketing that builds demand and gets people talking. If a brand playing it safe frustrates you, you'll enjoy this one.

Requirements

Senior brand marketing leadership experience in a consumer-facing business
Strong track record across always-on marketing, campaigns, creative and content
Experience leading or strongly influencing organic social, PR, influencer, partnerships and earned media
A strong instinct for the audiences, platforms and cultural moments that drive modern consumer brands
Solid understanding of paid acquisition, performance marketing, digital, CRM, e-commerce and SEO/GEO, even if you haven't owned every channel directly
Experience leading internal teams and managing external partners without becoming dependent on them
Strong commercial awareness and the confidence to challenge constructively across functions
Excellent written, verbal and visual judgement

Nice To Haves

Experience in experience-led or lifestyle-driven consumer brands, whether in leisure, hospitality, travel, entertainment, sports, active lifestyle, retail, subscription or similar.
Multi-site or location-led experience.
Seasonal trading.
Merchandise, branded environments or physical touchpoints.
B2B, groups or corporate alongside B2C.

Responsibilities

Operate as a senior leader with a real seat at the table, contributing to strategic discussions across brand, customer, product, trading and growth.
Shape more than the marketing. You'll bring the brand and customer lens into product, proposition and experience decisions, influencing naming, messaging, launch planning and the customer experience itself.
Senior custodian of a distinctive, trusted, commercially effective brand. You'll set how it shows up across every touchpoint, protecting what makes it loved while pushing it forward.
Move the business beyond seasonal campaign thinking into a year-round rhythm, building a stronger in-house creative engine across social, UGC, video, photography and PR.
Own organic social and earned reach. You'll have a strong instinct for which creators, moments and partnerships will land because you stay close to the culture the brand needs to win in.
Lead paid strategy alongside internal specialists and selective external partners, working closely with the Customer & Sales Director and data teams so paid activity ladders into commercial performance.
Use brand, content and channel activity to grow revenue beyond the core purchase, including merchandise, gifting, events, B2B and corporate.
Lead and develop a 12-person Brand & Marketing team, building a culture of pace, creativity, accountability and commercial awareness.