Director, Brand & Integrated Marketing

Nanit•New York, NY

2d•$150,000 - $170,000•Hybrid

About The Position

Nanit is seeking a Director, Brand & Integrated Marketing who is culturally tapped-in to lead how Nanit shows up across channels and moments that matter. This role requires a blend of strategic thinking and instinctive decision-making, with the ability to build campaign platforms and capitalize on emerging opportunities. The ideal candidate will have a strong sense for resonant content, a history of developing impactful ideas, and the capacity to link brand initiatives to tangible business results. Reporting to the VP, Brand & Creative, this position involves managing one direct report and collaborating with growth, social, lifecycle, product, and sales teams to execute brand strategies that are culturally relevant, creatively compelling, and drive results.

Requirements

8 - 10 years of experience in a highly integrated marketing or brand strategy role.
Experience at a fast-paced growth stage company is preferred.
Keen awareness of cultural trends, consumer behaviors, and emerging platforms, with the ability to identify opportunities for brand relevance and impact.
A track record of building campaigns that overdeliver relative to budget or resources.
Experience activating on real-time opportunities quickly and confidently.
Strong channel fluency, especially in paid social and digital, with the ability to partner with growth on channel planning.
Fluency in production and experience working with internal and external teams to get content made.
Comfort operating in a fast-moving environment where not everything is defined upfront.
Strong communication and collaboration skills across creative, growth, and external agency and brand partners.
Experienced people manager with a track record of developing and mentoring high-performing teams.

Responsibilities

Develop insights-driven marketing briefs that translate brand and business objectives into clear strategies for campaign development and channel activation.
Build integrated campaigns in close partnership with the growth team, aligning on channel mix, audience targeting, timing and investment to ensure brand and performance efforts work together.
Bring a content-forward sensibility to campaign development, with a strong instinct for what resonates culturally and how to show up authentically across formats and platforms.
Identify and activate on real-time cultural moments, trends and conversations that create opportunities for the brand to show up in relevant, unexpected ways.
Partner with the social team to surface audience insights, test messaging and creative hypotheses, and ensure social is integrated into broader campaign planning.
Support the retail marketing strategy for key partners including Amazon, Babylist and Target, translating brand messaging into programs that drive sell-in, sell-through and a consistent brand presence.
Identify and evaluate brand partnership opportunities that extend Nanit's reach and cultural relevance, and manage those relationships from concept through execution.
Maintain a strong pulse on competitive and cultural trends to inform campaign development and brand storytelling.