Director - Brand Marketing

The Wendy's Company•Columbus, OH

1d•$154,000 - $277,000•Onsite

About The Position

The Director of Brand Marketing is a highly motivated and engaging leader who is a catalyst for brand growth by developing impactful business strategies and communications that engage consumers in a way that drives the business. They set vision, develop strategies, and lead larch cross-functional and agency teams for their areas of accountability. They lead the creation of marketing, product and communications initiatives that deliver on our brand & business goals. Come thrive in a fun, fast paced and collaborative environment where people, personal development and inclusivity are highly valued.

Requirements

7-10 Years of experience in National Marketing for Retail or QSR brand
Business Case writing and/or P&L management
Demonstrated experience leading cross-functional teams
Demonstrated product management experience, including innovation
Experience managing and working with ad agencies

Nice To Haves

Master's in marketing or MBA

Responsibilities

Develop Annual U.S. Business & Brand Plans that create the vision for respective categories and deliver on our growth mindset and goals. Facilitates engagement across marketing teams and cross-functionally to develop a business case, priority alignment, scorecards & KPIs.
Leads the development of respective programming on the U.S. National Marketing Calendar, setting the priority level and overall marketing strategy and goals. Creates the business cases that influences & inspires Senior Leadership to support national & test programs on our U.S Marketing Calendar and provides inputs into our annual AOP planning process and ongoing outlook/forecast updates based on learnings, program expectations, and calendar priorities.
Leads respective projects/ initiatives in the marketing plan across a broad cross-functional team from ideation to implementation – with a key focus on collaboration, creativity, and critical thinking.
Leads menu strategy and product development for Wendy’s, working closely with cross-functional teams such as R&D, Operations, Supply Chain and Finance to bring the strategy and initiatives to life.
Partners with the Advertising, Media & Agency teams to create streamlined marketing campaigns that deliver on strategic U.S business objectives through driving creative direction, consumer insights and evaluation.
Leads a high-performing U.S. Brand team, through role clarity to teams and by level, expectation setting and accountability check-ins, as well as growth and development mindset and actions.
Prepares content and engages with franchisee audiences (WNAP, DMAP, etc.) as needed to present information, gather input, and/or inspire excitement around new programming.