Brand Marketing Director, CoComelon

Moonbug Entertainment•Los Angeles, CA

1d•Onsite

About The Position

Moonbug Entertainment, an award-winning global entertainment company, is seeking a Brand Marketing Director for its CoComelon brand. CoComelon is a leading kids' entertainment brand, recognized as the #1 kids' show on Netflix and the most-viewed franchise on YouTube globally. The brand is expanding into a multi-format universe, including animated series, live-action shows, partnerships, and an upcoming theatrical film. This role is crucial for driving the global affinity and growth of the CoComelon portfolio, leading marketing plans from conception to execution, with results measured in audience and revenue growth. The Brand Marketing Director will work with research partners to understand audience insights, optimize exposure through marketing and distribution channels, collaborate with brand partners for a holistic brand experience, and implement marketing plans while analyzing their impact. This position requires a marketing or similar degree, previous brand marketing experience (ideally in entertainment/kids' business), a passion for digital media, and a deep understanding of the marketing funnel and its ability to drive commercial success while maintaining brand health. The ideal candidate is autonomous, self-organized, creative, self-motivated, detail-oriented, and possesses strong communication skills. They must be proactive, process-driven, meet deadlines, and excel in a fast-paced, international, collaborative environment. This role involves working closely with marketing, social media, creative, communications, franchise, and research teams to deliver world-class experiences.

Requirements

8+ years experience in a marketing role or brand strategy role with a strong focus on digital marketing
Experience with family entertainment a benefit
Bachelor’s degree required.
Analytical mindset with an understanding of acquisition funnel, performance marketing KPIs and profitability levers
Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact campaigns and initiatives
Strategic self-starter with ability to navigate cross-functional teams.
Must have a proven track record of successfully driving high impact projects from start to finish
Strong presentation skills with the ability to effectively present ideas and concepts to internal/external stakeholders at all levels
A strong communicator (written and oral) with a can-do, positive attitude who is calm under pressure and can influence and achieve buy-in at all levels
Able to prioritize and multi-task work under pressure in a fast-paced environment
Hungry and curious - constantly bringing new insights, ideas and opportunities to the brand
Passion for brands that moves fast and shape culture
Fluent English, essential; other languages beneficial
Excellent Excel and PowerPoint skills
Sense of humor and desire to have fun!

Nice To Haves

Masters/MBA degree preferred
Experience with family entertainment a benefit

Responsibilities

Collaborate with the VP of Marketing & the Brand Franchise GM to set the overarching marketing strategy and annual plans for both brands globally.
Work closely with GM to define the vision for the brands.
Be the steward to protect the brand vision, mission and values while ensuring all marketing efforts align with brands’ commercial needs.
Be the expert on the brands’ target audience and consumer, and lead consumer insights plans.
Develop and implement strategies to drive affinity for our brands, drive consumption of our content, engagement on social media platforms and drive conversion on our various retail partner platforms.
Establish relevant KPIs for marketing plans.
Track department performance against KPIs to identify opportunities to improve department performance, increase brand scale, and enhance efficiency of marketing spend.
Oversee creation of brand assets including trailers, sales materials, style guides and other marketing materials.
Mentor the supporting Brand Marketing team.
Support licensing and distribution partners to develop and execute strategies across their business units and channels integrating with our marketing channel infrastructure.
Oversee brand marketing team collaborations with internal cross-functional teams like content, brand partnerships and legal for campaign approvals and coordination.
Develop robust test & learn plan to improve performance and marketing spend efficiencies across channels, based on data & analytical insights.
Responsible for managing Brand Marketing budget.
Drive innovation with partners to get them excited to promote our fun and enriching shows and characters.