Brand Marketing Director

Arketa•New York, NY

1d•$140,000 - $170,000

About The Position

Arketa is seeking a Director of Brand Marketing to lead the strategy, storytelling, and creative expression of our brand as we enter our next stage of growth. In this role, you will elevate Arketa’s presence in the market, ensure brand consistency across every touchpoint, and build the programs that shape how prospective customers, partners, and the broader wellness community perceive Arketa. This leader will own brand identity, integrated campaigns, content strategy, social, partnerships, and top-of-funnel awareness. You will partner closely with Demand Gen, Product Marketing, Sales, and Leadership to craft a differentiated, inspiring narrative and bring it to life through memorable brand experiences.

Requirements

7–10+ years in brand marketing, creative strategy, or integrated marketing—preferably in SaaS, creator economy, wellness, or B2B2C hybrid brands.
Proven track record building and scaling a brand through high-impact storytelling and campaigns.
Strong creative instincts with the ability to brief, guide, and evaluate creative work.
Experience leading brand-level campaigns that drive measurable awareness and affinity.
Exceptional written and verbal storytelling skills.
Experience managing agencies, vendors, and internal teams.
Deep understanding of social, digital, content, and video ecosystems.
Strategic thinker who can translate vision into execution and can operate both high-level and hands-on.
Thrives in fast-paced, high-growth environments where experimentation is encouraged.

Responsibilities

Own Arketa’s brand positioning, story, voice, and visual identity across all channels.
Develop and evolve a clear narrative that differentiates Arketa in the wellness and creator economy.
Create messaging frameworks that enable consistent storytelling across teams and platforms.
Lead the strategy, development, and execution of integrated brand campaigns (digital, paid, social, video, events, partnerships).
Partner with internal teams and creative vendors to produce world-class content—from brand videos to landing pages to social.
Ensure creative quality, coherence, and alignment with brand guidelines.
Own content strategy: blogs, resources, customer stories, thought leadership, newsletters, and owned media.
Build a storytelling engine that positions Arketa as a leader in the business of wellness.
Oversee editorial calendars and ensure a consistent flow of compelling, high-quality content.
Oversee organic social strategy and execution to grow Arketa’s reach and elevate brand engagement.
Partner with the community team on creator spotlights, wellness stories, and UGC alignment.
Lead brand-driven partnerships with creators, vendors, and wellness organizations.
Partner with Events Marketing to ensure brand consistency across all Arketa-hosted and sponsored events.
Collaborate closely with Demand Generation to align brand and performance strategies.
Work with Product Marketing on category creation, launches, and GTM storytelling.
Partner with Sales and CX to ensure customer-facing materials and experiences reflect our brand values.