Director, Marketing & Brand

Univo IRB

6d•$125,000 - $150,000•Onsite

About The Position

The Director of Marketing & Brand is responsible for owning and driving Univo’s brand presence and marketing strategy across all channels. This role leads the planning, execution, and performance tracking of all marketing activities, including those managed by third-party vendors, to generate qualified leads and grow Univo’s market position. Working closely with the VP of Sales & Marketing, internal stakeholders, and outside marketing vendors, the Director of Marketing & Brand ensures brand consistency, strategic alignment, and measurable business impact.

Requirements

Excellent verbal and written communication skills.
Demonstrated expertise in brand management, B2B marketing strategy, and multi-channel campaign execution.
Proven ability to manage and hold accountable third-party marketing vendors and agencies.
Strong analytical skills with experience using marketing metrics to drive decisions (e.g., MQL, pipeline attribution, OPEX tracking).
Excellent project management skills; able to manage multiple campaigns and priorities simultaneously.
Strong interpersonal skills with the ability to collaborate across sales, product, subject matter experts, and leadership teams.
Experience with digital marketing platforms, CRM and marketing automation systems, and website and content optimization, including SEO and emerging AI-driven discovery practices such as AEO and GEO.
Hands-on experience managing and updating websites through a Content Management System (CMS), including webpage creation, content updates, page refreshes, landing pages, and basic design changes.
Ability to establish priorities, exercise sound judgment, and move work forward efficiently in a fast-paced environment with shifting business needs.
Proficient with Microsoft 365 and relevant marketing technology tools.
Bachelor's degree in marketing, Communications, Business, or a related field required; master's degree preferred.
Minimum of 7 years of progressive marketing experience, including at least 3 years of marketing leadership, functional ownership, or brand management responsibility.
Proven track record of driving qualified lead generation and measurable marketing ROI.

Nice To Haves

Experience in life sciences, clinical research, healthcare, or another highly regulated industry strongly preferred; experience within the IRB or clinical trials industry is a plus.

Responsibilities

Develop and manage the overall marketing strategy, including strategic conference selection, the content calendar, campaign priorities, and go-to-market planning.
Own and steward Univo’s brand identity, messaging, and positioning across all internal and external touchpoints.
Maintain and evolve Univo’s brand book, messaging guidelines, and corporate communications standards.
Conduct target market segmentation analysis to inform campaign strategy and channel selection.
Partner with sales leadership to align marketing efforts with revenue goals and lead generation targets (MQL).
Work with subject matter experts and internal stakeholders to gather input for product/service marketing and solutions roadmap communications.
Develop, execute, and track integrated marketing campaigns across digital, content, events, and collateral channels.
Provide final review and approval of marketing content; including digital content, collateral, promotional materials, thought-leadership pieces, and customer-facing presentations; to ensure brand consistency, industry accuracy, and regulatory appropriateness.
Oversee and maintain Univo’s website, including executing routine webpage development, content updates, page refreshes, and landing-page creation through the Content Management System (CMS), ensuring information remains accurate, current, on-brand, and aligned with business priorities.
Establish streamlined marketing workflows, approval processes, roles, and timelines to ensure work moves efficiently from planning through execution.
Select, manage, and hold accountable external marketing vendors and agencies, regularly evaluating scope, performance, and value to determine which capabilities should remain outsourced or transition in-house.
Track and report on key marketing performance indicators, including OPEX Marketing and Multi-Site Marketing Qualified Leads (MQL).