Director, Brand Marketing

Azurity Pharmaceuticals•Raleigh, NC

10h•Hybrid

About The Position

Azurity Pharmaceuticals is a privately held specialty pharmaceutical company focused on innovative products that meet the needs of underserved patients. Within the Surgical Business Unit — our hospital-focused, targeted-delivery specialty business — we are preparing to launch D-PLEX100, a locally administered, extended-release surgical anti-infective for the prevention of surgical site infection. We are seeking a Director, Brand Marketing to drive US HCP brand strategy and in-line marketing execution for D-PLEX100. Reporting to the Head of Marketing- D-PLEX100 within the Surgical Business Unit, this individual leads day-to-day brand operations for the hospital and surgical setting — developing and executing campaigns, messaging, and materials, managing agencies, and supporting launch readiness. D-PLEX100 is an inpatient, DRG-reimbursed product whose adoption is governed at the account level by institutional Pharmacy & Therapeutics (P&T) committees, so HCP demand generation is developed in close coordination with the brand's institutional-access work. The ideal candidate brings a minimum of 10 years in pharmaceutical or biotech, including at least 5 years of US in-line marketing and launch experience, with hospital, surgical, and/or anti-infective product experience strongly preferred. This is a US-focused, execution-oriented role in a fast-paced, launch-stage environment that rewards a hands-on, collaborative contributor.

Requirements

Bachelor's degree in Marketing, Life Sciences, Business, or a related field required; MBA or advanced degree preferred.
10+ years in the pharmaceutical or biotech industry, including 5+ years of US in-line marketing and launch experience.
Proven ability to manage multiple brands or indications simultaneously in a fast-paced, evolving organization, with a hands-on, collaborative approach.
Demonstrated ownership of brand execution — campaigns, messaging, materials, and agency management — through medical/legal/regulatory review.
Strong cross-functional collaboration and communication skills, including the ability to align field and agency partners around brand strategy.
Experience partnering with Medical Affairs, Market Access, Sales, and Regulatory on compliant promotional and educational content.
Willingness to travel ~20–30% (including conferences, sales meetings, and field rides).

Nice To Haves

Hospital, surgical, anti-infective, or other inpatient / buy-and-bill product experience strongly preferred.
Familiarity with inpatient DRG-reimbursed, P&T-governed products and how institutional access shapes HCP demand generation.
Launch experience with an in-licensed or newly acquired asset.
Experience marketing to surgeon and hospital-pharmacy audiences.
Drug-device combination or novel-delivery product marketing experience.

Responsibilities

Develop and execute the integrated HCP marketing plan for D-PLEX100 in the hospital and surgical setting, aligned to the brand strategy set by the Head of Marketing and to corporate and commercial objectives.
Manage day-to-day brand operations — ensuring timely development, medical/legal/regulatory review, production, and deployment of campaigns, messaging, and materials that optimize brand awareness and performance against established goals.
Monitor brand performance, KPIs, and market dynamics — including protocol adoption and account-level uptake — and recommend tactical pivots.
Support primary and secondary market research to build surgeon, pharmacy, and institutional insight and to inform brand tactics.
Support cross-functional US launch readiness for D-PLEX100 and subsequent indications, contributing brand deliverables to the integrated launch plan and readiness gates.
Develop US launch materials, field execution tools, and training content, sequenced to regulatory approval and the reimbursement and coding milestones that gate the commercial model.
Coordinate HCP demand generation with the brand's institutional-access work (formulary tools, P&T submissions, coding support) so promotion and access readiness move together.
Partner with Medical Affairs, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content.
Execute against D-PLEX100 across its lifecycle stages (pre-launch, launch, growth), managing tactics and budget within the brand plan to maximize impact and return.
Support indication-expansion planning by developing HCP positioning and demand-generation tactics for new surgical settings as they advance.
Track the competitive and standard-of-care landscape — including infection-prevention bundles and protocol inertia — and surface implications for brand tactics.
Work with sales training, commercial partners, and medical and legal teams to develop and implement commercial training for the franchise.
Serve as a key liaison between marketing and the hospital field force, driving alignment on strategy and messaging.
Engage surgeon and pharmacy KOLs to gather insight and inform brand planning and positioning.
Collaborate with external partners, agencies, and vendors to develop omnichannel campaigns tailored to hospital and surgical audiences.

Benefits

Competitive compensation package, including an annual bonus based on company performance.
Incentive compensation program (for Sales roles).
Car reimbursement program and gas card (for Sales roles).
Medical, dental, vision, and prescription coverage.
Hybrid work model (two days from home, three days in office - excludes Sales, Manufacturing, and some Operations positions).
Retirement Savings Plan (401K) with a 5% company match.
Up to 15 vacation days annually + rollover (up to 40 hours).
Five sick/wellness days.
Company closure between Christmas and New Year's.
13 recognized holidays.
Tuition reimbursement for undergraduate and graduate level courses or certifications.
Azurity High Five peer recognition platform.