Brand Marketing Director, CoComelon

Moonbug Entertainment•Los Angeles, CA

1d•$150,000 - $200,000•Onsite

About The Position

Moonbug Entertainment, an award-winning global entertainment company, is seeking a Brand Marketing Director for its CoComelon brand. CoComelon is a leading kids' entertainment brand, recognized as the #1 kids' show on Netflix and the most-viewed franchise on YouTube globally. The role involves leading the expansion of CoComelon into a multi-format universe, including original series, live-action shows, partnerships, and an upcoming theatrical film. The Brand Marketing Director will be responsible for driving global affinity and growth of the CoComelon portfolio, managing annual marketing plans from conception to execution, with results measured by audience and revenue growth. This position requires a strategic leader with a passion for digital media and a deep understanding of the marketing funnel, commercial success, and long-term brand health. The role is based on-site in the Los Angeles office.

Requirements

8+ years experience in a marketing role or brand strategy role with a strong focus on digital marketing.
Analytical mindset with an understanding of acquisition funnel, performance marketing KPIs and profitability levers.
Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact campaigns and initiatives.
Strategic self-starter with ability to navigate cross-functional teams. Must have a proven track record of successfully driving high impact projects from start to finish.
Strong presentation skills with the ability to effectively present ideas and concepts to internal/external stakeholders at all levels.
A strong communicator (written and oral) with a can-do, positive attitude who is calm under pressure and can influence and achieve buy-in at all levels.
Able to prioritize and multi-task work under pressure in a fast-paced environment.
Hungry and curious - constantly bringing new insights, ideas and opportunities to the brand.
Passion for brands that moves fast and shape culture.
Fluent English, essential.
Excellent Excel and PowerPoint skills.
Sense of humor and desire to have fun!

Nice To Haves

Experience with family entertainment a benefit.
Masters/MBA degree preferred.
other languages beneficial.

Responsibilities

Collaborate with the VP of Marketing & the Brand Franchise GM to set the overarching marketing strategy and annual plans for both brands globally.
Work closely with GM to define the vision for the brands. Be the steward to protect the brand vision, mission and values while ensuring all marketing efforts align with brands’ commercial needs.
Be the expert on the brands’ target audience and consumer, and lead consumer insights plans.
Develop and implement strategies to drive affinity for our brands, drive consumption of our content, engagement on social media platforms and drive conversion on our various retail partner platforms.
Establish relevant KPIs for marketing plans. Track department performance against KPIs to identify opportunities to improve department performance, increase brand scale, and enhance efficiency of marketing spend.
Oversee creation of brand assets including trailers, sales materials, style guides and other marketing materials.
Mentor the supporting Brand Marketing team.
Support licensing and distribution partners to develop and execute strategies across their business units and channels integrating with our marketing channel infrastructure.
Oversee brand marketing team collaborations with internal cross-functional teams like content, brand partnerships and legal for campaign approvals and coordination.
Develop robust test & learn plan to improve performance and marketing spend efficiencies across channels, based on data & analytical insights.
Responsible for managing Brand Marketing budget.
Drive innovation with partners to get them excited to promote our fun and enriching shows and characters.