Director - Delta Brand Marketing

Masco Corporation•Indianapolis, IN

2d•$141,900 - $222,860•Onsite

About The Position

The Director, Delta® Brand Marketing will steward and elevate the Delta® brand marketing communications, voice, and visual identity, ensuring it resonates with consumers and customers, drives business growth, and contributes to the company's long-term success. You will play a critical role in leading integrated national marketing campaigns across paid, earned, and owned channels and aligning all marketing efforts to business goals and market insights. In this strategic role, reporting to the Sr. Director Marketing Strategy, you will lead the marketing communications plan development for national product launches and annual brand marketing communications planning, while partnering cross-functionally to ensure brand consistency across every touchpoint. This is a high-impact role where you will have the opportunity to influence the organization’s trajectory with a remarkable level of accountability and visibility.

Requirements

10+ years in consumer brand marketing or related fields, with at least 5 years in a senior leadership role.
Bachelor's degree in Marketing, Business Administration, Communications, or related field (MBA is a plus).
Strong strategic thinking, creative problem-solving abilities, excellent written and verbal communication skills, and proficiency in brand management tools and software.
Proven ability to lead cross-functional teams, manage projects, manage agency partners and deliver results in a fast-paced environment.
Strong ability to use data to drive decisions, measure marketing effectiveness, and adapt strategies.

Responsibilities

Develop, steward, and continuously refine the Delta® brand’s creative identity, including visual assets, messaging, and brand voice guidelines, ensuring consistency across all touchpoints.
Lead the marketing communications strategy, partnering with cross-functional stakeholders, for national product launches, collaborating across teams to deliver impactful, on-brand go-to-market initiatives.
Develop the annual brand marketing communications plan, ensuring strategic alignment to overarching business goals, market insights, and consumer needs across paid, earned, and owned channels, maximizing reach, resonance, and business impact.
Oversee the creation of national advertising content, digital and social media campaigns, PR activities, messaging development, and media strategy to support brand and product objectives.
Plan, execute, and continually optimize brand and product marketing campaigns across multiple channels to ensure consistent messaging and maximize market impact.
Incorporate insights from market research, consumer behavior analysis, and competitive intelligence to inform and adapt brand strategies and messaging.
Partner closely with product marketing, sales and customer experience teams to ensure cohesive and consistent brand execution across all customer and consumer touchpoints.
Manage the brand marketing communications budget, ensuring efficient allocation of resources and delivering ROI on marketing investments.
Drive consumer engagement through both online and offline channels, fostering brand loyalty and advocacy.
Track, analyze, and report on the effectiveness of brand initiatives and marketing campaigns, using KPIs to inform ongoing strategy adjustments.
Present brand performance, initiatives, and growth opportunities to senior leadership, securing alignment and support for brand initiatives.