Director, Brand Marketing- Factor

HelloFresh

7h • $200,850 - $350,000 • Onsite

About The Position

Factor is seeking a visionary Director of Brand Marketing to shape the dominant brand in the ready-made meal category. This leader will define and scale a category-defining brand, creating breakthrough marketing that builds enduring consumer preference and drives measurable business growth. As the steward of the Factor brand, this role will own the end-to-end brand ecosystem, including long-term strategy, positioning, integrated campaigns, partnerships, PR, organic social, and content. The Director will lead a high-performing team and collaborate closely with Growth, Product Marketing, Analytics, Creative, and external agencies to deliver a seamless, full-funnel brand experience. The position reports directly to the Chief Marketing Officer and is based in New York City, with the goal of establishing Factor as the leading premium real food brand.

Requirements

• 10+ years of progressive brand marketing experience within high-growth consumer, CPG, DTC, or technology brands.
• Proven success building brands that drive meaningful increases in awareness, consideration, preference, customer acquisition, and business performance.
• Deep expertise in brand strategy, positioning, integrated marketing, and full-funnel consumer journeys.
• Experience leading breakthrough 360° campaigns across digital, social, partnerships, PR, experiential, and offline channels.
• Strong background developing high-performing teams and coaching future leaders.
• Exceptional cross-functional leadership and stakeholder management skills.
• Demonstrated success building strategic partnerships that create cultural relevance and commercial impact.
• Strong analytical capabilities with experience connecting brand investment to measurable business outcomes.
• Power of agility to work in a fast-paced environment.
• Experience leading complex agency ecosystems and managing significant marketing investments.
• Passion for consumer behavior, storytelling, innovation, and AI-enabled marketing.
• Strong interest in food and fitness/sports is a plus.
• Outstanding communication, presentation, and executive influence skills.
• Bachelor's degree required; MBA preferred.

Nice To Haves

• Strong interest in food and fitness/sports is a plus.
• MBA preferred.

Responsibilities

• Define and evolve Factor's long-term brand strategy, positioning, purpose, and narrative.
• Translate strategy into integrated marketing plans that drive awareness, consideration, preference, customer acquisition, retention, and lifetime value.
• Position Factor as the defining brand in the real food category through distinctive, culturally relevant storytelling.
• Establish clear brand KPIs and hold teams accountable for measurable business outcomes.
• Develop integrated, insight-led campaigns across paid, owned, earned, and experiential channels.
• Raise the creative standard across every consumer touchpoint, ensuring work is bold, memorable, and performance-informed.
• Partner closely with Growth Marketing to build a unified brand and performance marketing system that maximizes both short- and long-term impact.
• Create work that consumers choose to watch, share, and talk about.
• Develop and execute a world-class partnerships strategy spanning sports, athletes, creators, brands, entertainment, and culture.
• Identify emerging consumer trends and cultural moments that strengthen Factor's relevance and differentiation.
• Build scalable partnership frameworks that drive both brand equity and customer acquisition.
• Drive the consumer insight action plan by identifying emerging behaviors, unmet needs, and cultural trends.
• Translate research and analytics into actionable brand, product, and go-to-market strategies.
• Influence innovation, product launches, and commercialization through a deep understanding of the consumer.
• Serve as connective tissue across Brand, Growth, Product Marketing, PR, Social, Creative, Analytics, and Product.
• Ensure every consumer touchpoint delivers a consistent, premium brand experience.
• Influence senior leadership through strategic thinking, compelling storytelling, and data-driven recommendations.
• Recruit, develop, and inspire exceptional talent across brand marketing, partnerships, PR, social, and content.
• Foster a culture of creativity, accountability, collaboration, and continuous learning.
• Establish scalable operating rhythms and best practices across internal teams and agency partners.
• Build measurement frameworks that connect brand investment directly to commercial outcomes.
• Continuously optimize messaging, creative, media, and partnerships using consumer insights and performance data.
• Balance long-term brand building with near-term business growth.
• Foster healthy relationships across creative, PR, media, production, research, and partnership agencies.
• Ensure partners consistently deliver strategic thinking, creative excellence, and flawless execution.
• Continuously evaluate agency structure and investment to maximize impact and efficiency.
• Leverage AI to accelerate consumer insights, creative development, campaign optimization, and operational efficiency.
• Encourage responsible experimentation that enables faster learning and better marketing outcomes.
• Protect and elevate every expression of the Factor brand.
• Ensure consistency, quality, and premium execution across all consumer touchpoints.
• Continuously evolve the brand to remain culturally relevant, differentiated, and category-leading.

Benefits

• Competitive hourly rate
• 401K company match that vests immediately upon participation
• Team bonus opportunities
• Generous PTO
• Flexible attendance policy
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+

What This Job Offers

• Job Type: Full-time
• Career Level: Director