Director, Brand Marketing

Encompass Health • Vestavia Hills, AL

3h • Onsite

About The Position

The Director of Brand Marketing works with the Vice President of Marketing and Communications to set and implement the Company’s marketing and brand strategy and ensures consistent delivery through brand governance, oversees the appropriate stewardship of the brand, manages the Company’s reputation and drives brand awareness with key stakeholders and audiences. The position also leads the project management, creative and event teams to ensure alignment and coordination between the Marketing Services Department and the Company’s regions and hospitals. The position works closely with business development and strategy, the national operations team, and regional vice presidents of business development to prioritize and develop appropriate strategies that support business growth. The position oversees all external marketing.

Requirements

• Bachelor’s in communications, marketing, or related field required.
• Minimum of 10 years experience in a marketing/communications role with responsibility for leading large, integrated marketing and creative teams.
• Demonstrated written and oral communications proficiency.
• Practical experience developing a wide range of marketing and communication tools (marketing campaigns, consumer marketing, direct response marketing, digital marketing, etc).

Nice To Haves

• Master’s of Communications, MBA, or equivalent preferred.

Responsibilities

• Partners with the VP, Marketing and Communications to define the brand strategy, and lead in execution of branding initiatives and KPI measurement across all customer segments and hospital regions.
• Manages the brand reputation and drives brand awareness with key stakeholders and audiences.
• Analyzes and evaluates the brand strategy based on data inputs from customer intelligence.
• Oversees the national and local go-to-market strategies to drive business segment and regional growth.
• Regularly reports to regional leadership team on brand and marketing strategies, annual planning, and goal measurement.
• Oversees the teams responsible for local and national advertising, creative, events and project management.
• Stays abreast with industry best practices and emerging marketing strategies.
• Recognizes and responds to the need for consistent and proactive communications around actions and outcomes with Marketing Services leadership.
• Supports the Guiding Principles of the Marketing and Communications function in attitude and behavior.
• Manage and cultivate external partner relationships.
• Works with Marketing Services leadership to brainstorm new and innovative marketing approaches.
• Collaborates with other Marketing and Communications Department functions – content/communications, digital marketing, customer intelligence, print services.
• Prepares, implements and analyzes budget for the brand marketing team.

Benefits

• Affordable medical, dental and vision plans for full-time and part-time employees and their families.
• Generous paid time off that accrues over time.
• Tuition reimbursement and continuing education opportunities.
• Company-matching 401(k) and employee stock purchase plans.
• Flexible spending and health savings accounts.
• A community of people who love what they do.

What This Job Offers

• Job Type: Full-time
• Career Level: Director