Director, Brand Experience Storyteller & Engagement - Towson, Maryland

Stanley Black & Decker•Towson, MD

1d•Onsite

About The Position

We are seeking a strategic and experienced Director, Brand Experience Storyteller & Engagement to lead how the DEWALT story is brought to life at the Experience & Innovation Center (XIC) based in Towson, MD at the Stanley Black & Decker Tools & Outdoor headquarters. In this leadership role, you will serve as the primary voice and executive storyteller for the brand, engaging senior-level audiences—including C-suite leaders, site owners, end users, distributors and others—through immersive, high-impact experiences. This role is responsible for translating real-world construction and industrial workflows into a compelling narrative that connects DEWALT’s solutions to tangible outcomes in safety, productivity, and performance. You will lead a small, high-performing team responsible for curating, preparing, and activating each experience, ensuring a seamless and differentiated visitor journey. The ideal candidate brings deep experience in the construction or industrial space, strong executive presence, and the ability to connect jobsite realities to business impact through storytelling.

Requirements

Bachelor’s degree in Business, Construction Management, Marketing, Communications, or a related field
10–15+ years of experience in construction, industrial, or trade-related environments, with strong understanding of jobsite workflows and customer dynamics
Proven ability to engage and influence senior-level executives and external stakeholders through strong executive presence and communication skills
Deep understanding of construction workflows across the project lifecycle (design, pre-construction, pre-fabrication, and jobsite execution)
Experience translating complex technical or operational concepts into clear, compelling, and outcome-driven narratives
Demonstrated leadership experience, including managing and developing teams delivering customer-facing experiences
Proven ability to collaborate across cross-functional teams and align stakeholders to deliver a cohesive experience
Strong analytical and strategic thinking skills, with the ability to leverage insights for continuous improvement
Passion for connecting real-world challenges to solutions that improve safety productivity, safety, and performance
Must be able to remain on your feet for extended periods and move items as required.

Responsibilities

Serve as the lead storyteller for XIC experiences, delivering a compelling, end-to-end DEWALT narrative tailored to diverse audiences
Translate construction and industrial workflows into clear, outcome-driven value stories that highlight safety, productivity, and performance
Engage and influence senior-level stakeholders, including C-suite leaders, customers, distributors, and site owners
Own the end-to-end experience flow, including narrative arc, pacing, transitions, and integration of demonstrations and subject matter experts
Partner in evolving the DEWALT master story, translating it into scalable, modular storytelling frameworks that enable tailored experiences across audiences
Work cross-functionally with product, sales, brand, and end user teams to incorporate key inputs and ensure events are connected to and reflective of broader business priorities
Capture insights from executive conversations and visitor engagement, using feedback to inform product development, marketing, and experience enhancements
Lead and develop a small team responsible for adapting and activating the story for each visitor, ensuring consistency and excellence in delivery
Coach team members and subject matter experts to elevate storytelling, presentation effectiveness, and audience engagement