Brand Storyteller

Valliant Consulting Group•Kansas City, MO

6d•Hybrid

About The Position

The Brand Storyteller is a new role at Travois, tasked with communicating the company's mission and impact through various digital and print channels, as well as in-person marketing opportunities. This role will focus on telling the story of Travois and its clients, highlighting their successes and the company's role in achieving them. The ideal candidate is passionate about Travois' mission, enjoys connecting with people, and possesses excellent writing skills.

Requirements

Bachelor's degree in journalism, public relations, communications, marketing, English, or a related field.
Foundational experience in communications with an eagerness to learn and grow professionally.
Proficiency in marketing copywriting, including email marketing, press releases, website content, and print marketing collateral, without the use of AI.
Basic knowledge of Adobe Creative Suite programs, specifically InDesign and Premiere.
Proficiency with Microsoft Word, Excel, PowerPoint, Outlook, and Internet applications.
Experience creating and uploading social media content for platforms, including Facebook, Instagram, YouTube, Vimeo, and LinkedIn.
Strong oral and written communication skills; able to handle technical subject matter and speak knowledgeably with sales leads and project partners.
Knowledge of public relations principles to attract media attention.
Ability to recognize and respond effectively to the needs of internal and external clients.
Basic understanding of website HTML and content management systems.
Approximately 25% travel is expected, typically averaging 1 trip per month, for marketing trips, client visits, and industry conferences. Travel may be required on short notice, but generally, trips will be planned in advance.
Ability to problem solve and think independently.
Demonstrated ability to develop and maintain effective ongoing relationships.
Strong planning, organizational, and time management skills.
Professional integrity and sense of responsibility and accountability.
Proficient with Microsoft Office, Adobe Acrobat, Internet applications, Salesforce, Asana, Prezi, and/or related software.

Responsibilities

Assist in the development of strategies that effectively communicate Travois' mission, vision, and core values, highlighting the positive impact of clients using various channels.
Create compelling content that conveys a cohesive brand story across all channels, including managing digital content calendars.
Produce original content (not AI-generated) such as SEO-focused website copywriting, email marketing campaigns, press releases, video and photo storytelling, social media posts, print marketing collateral, and request-for-proposal responses.
Serve as a brand ambassador, representing the company and its values in all communications and interactions.
Travel to project groundbreakings and ribbon-cutting ceremonies to capture photos, videos, interviews, and other documentation.
Attend industry conferences to promote Travois services and build relationships with potential new clients.