Assistant Director, Brand Experience

University of Central Florida • Orlando, FL

4d • Onsite

About The Position

Under the direction of the Associate A.D. of Brand Experience, the Assistant Director of Brand Experience is focused on initiatives that lead directly to the successful execution of three primary outcomes: generating revenue, increasing attendance at events, and successfully positioning/enhancing/protecting the UCF Athletics brand.

Requirements

• Master's degree in an appropriate area of specialization; or Bachelor's degree in an appropriate area of specialization and two (2) years of appropriate experience.
• Integrity and character
• Commitment for customer service
• Knowledge of and compliance with NCAA, Conference, and institutional rules as they apply to the UCF Athletics program.

Nice To Haves

• 2+ years of progressive marketing experience with an emphasis on game day experience.
• Graphic design skills
• Strong creativity
• Attention to detail
• Communication skills
• Organizational skills

Responsibilities

• Assists in the management of the overall Brand Experience unit within UCF, Conference, and NCAA rules and regulations
• Manages football related fan experience responsibilities, to include pregame Football Fan Fest, Tailgate Concert Series, and Spring Football Festival
• Creates, implements, and executes innovative marketing strategies with a focus on the gameday experience for UCF sports as assigned.
• Assists with all basketball activation, and special events throughout the year.
• Manages day-to-day Knightro's Kids Club and other community outreach as assigned.
• Collaborates with external team (#Content, Strategic Communications, ChargeOn Fund, Corporate Partnerships, Tickets, and Video Services) in generating greater awareness of the UCF brand and sport to enhance interest and attendance while maximizing overall revenue opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level