Brand Director

Manulife•Boston, MA

2d•$128,550 - $222,820•Hybrid

About The Position

The Brand Director is a senior individual contributor responsible for shaping and advancing the John Hancock brand strategy across US B2B audiences. This role operates with is responsible for developing and executing strategic initiatives to drive brand awareness, customer engagement, and business growth. The ideal candidate will have a strong background in brand management, strategic marketing, and a passion for creating impactful brand experiences.

Requirements

Bachelor’s degree in marketing, communications, or a related field
10+ years of progressive experience in brand strategy, marketing, or agency environments
Demonstrated experience operating at a senior individual contributor level, influencing outcomes across functions
Strong experience developing and presenting strategic recommendations to senior leaders
Proven ability to manage complex initiatives with multiple stakeholders

Nice To Haves

Strategic thinking & Brand acumen
Influencing without authority
Data‑driven decision making
Executive communication & storytelling
Collaboration & stakeholder partnership
Creative judgment & problem solving

Responsibilities

Own and evolve the US brand strategy, ensuring alignment with enterprise standards, business objectives, and long-term brand health
Act as a strategic advisor to senior leaders on brand positioning and narrative
Lead the development and execution of integrated brand campaigns, providing direction to internal teams, agencies, and partners without formal authority
Ensure brand consistency across all channels, platforms, and customer touchpoints while serving as a brand steward and ambassador of brand values, voice, and identity
Partner with cross-functional teams and stakeholders to drive alignment and effective execution of brand initiatives across the organization
Define, track, and interpret brand performance metrics and KPIs, translating insights into actionable, data-driven recommendations
Collaborate with marketing research teams to conduct market and competitive analysis that informs brand strategy, opportunities, and growth areas