Senior Brand Director

University of Akron•Akron, OH

10d•Onsite

About The Position

The Brand Director is a senior strategic leader responsible for shaping and executing a brand’s identity and presence across all prospective student touchpoints. This role leads cross-functional teams to deliver integrated marketing initiatives that build brand equity that drive business impact.

Requirements

Bachelor’s in Marketing, Communications, or related field
Minimum of 8 years of experience in brand management, marketing or agency leadership
Proven experience managing creative and cross-functional teams
Deep knowledge of digital platforms, social media strategies, content marketing, and analytics
Comfortable using data and KPIs to guide decisions and performance optimization
Strong storytelling and presentation skills, with the ability to influence at all organizational levels

Nice To Haves

MBA or Master’s preferred
10 years of experience

Responsibilities

Develop and implement comprehensive brand strategies to elevate awareness, consideration, and conversion that align with organizational goals.
Own ideation and execution of campaigns across all marketing channels; digital, social, paid media, and experiential channels.
Lead the creative direction—ensuring all content adheres to brand tone, visual identity, and messaging standards.
Monitor campaign performance using key KPIs; iterate and optimize strategy based on data-driven insights.
Manage brand team members; collaborate with internal partners across the university to align brand efforts with organizational priorities.