Senior Director, Brand

Tovala•Chicago, IL

4d•Onsite

About The Position

We’re Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home-cooked meals without sacrificing time to do whatever matters to them. Through our superior technology, product experience and food quality, we have separated Tovala from the busy pack of other meal delivery businesses. In the process, we’ve amassed a loyal, rapidly growing following and our retention, product engagement and customer NPS are all best-in-class. We’ve raised over $100mm from great investors like Left Lane Capital, Origin Ventures, Y Combinator and Comcast Ventures and have invested strongly in building a unique culture that fosters growth, personal development and camaraderie.

Requirements

10+ years of brand experience with both CPG and DTC experience.
Player-coach mentality: set creative and strategic direction but also execute directly when needed.
Developed TV campaigns from scratch through full execution that have driven business outcomes.
Solid, firsthand understanding of the interplay between brand and performance marketing.
Fluent in consumer research — working with experts translating insight into clear strategic choices.
Track record of developing and implementing creative ideas that move business objectives forward.
Deeply curious about customers, the category, and process improvement.
Led teams and invested in developing people.
Strong cross-functional instincts and a track record of partnering effectively with Growth, Product, and Design.
Actively use AI to further work and are interested in what's possible.

Nice To Haves

Experience marketing a hardware, tech-integrated, or high-consideration consumer product.
Background in food, health, home, or kitchen categories.
Experience in a subscription or recurring-revenue business model.
Experience in a startup.

Responsibilities

Develop and evolve the Tovala brand positioning and messaging hierarchy
Ensure the brand is distinctive, and clearly differentiated and consistent across channels.
Act as the driver of the brand, from tone of voice to the definition of our target consumer.
Serve as brand steward and internal brand champion
Drive consumer insights and translate findings into clear strategic choices.
Own product marketing, keeping it tightly connected to Tovala's overall brand value proposition.
Drive creative execution with internal teams across all channels, partnering with channel owners and the Creative team to ensure high quality briefs and creative output and communications that drive consideration and purchase.
Manage agency relationships and lead agency reviews as needed.
Own Tovala's voice, editorial strategy, and presence across owned channels and influencers.
Lead and develop an existing brand team — setting direction, coaching on craft, and developing the next generation of marketers.
Be an active participant in the Marketing Leadership Team and contribute to company-wide marketing and business-building strategy.

Benefits

Competitive equity package
Flexible paid time off (with a minimum of 15 days off)
Comprehensive healthcare coverage
401k with match
Free Tovala Smart Oven and discounted Tovala meals
Paid holidays
Winter holiday office shutdown (offices and facilities close for a week around Christmas and New Years)
Recognition programs
Continued learning stipend
Casual dress code
In-office coffee, snacks and drinks
Tovala swag