Director, Biddable Media

Mile Marker•New York, NY

1d•$135,000 - $150,000•Hybrid

About The Position

The Director, Biddable is responsible for developing and optimizing paid advertising campaigns across various digital platforms like Google Ads, Facebook Ads, and other bidding-based networks (retail media networks such as Amazon, Walmart Connect and Instacart), focusing on strategic planning, budget allocation, keyword research, ad creative optimization, and performance analysis to achieve client marketing goals. The Director, Biddable will manage a team to execute aspects of biddable media; through Self-Serve platforms. The ideal candidate is a strategic team leader who is willing and eager to dive into self-serve platforms to support execution when needed.

Requirements

8-10 years overall experience
4+ years experience at a hands-on agency
4+ years managing & mentoring Biddable teams
Deep understanding of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major biddable platforms.
Extensive retail or eCommerce platform experience (e.g., Walmart connect, Amazon ads, Shopify, WooCommerce, Magento).
Experience in managing conversion-based campaigns across platforms is highly required.
Ability to interpret complex data sets, identify trends, and make data-driven decisions.
Capability to develop and implement effective campaign strategies aligned with client goals.
Ability to manage and effectively communicate with a team of biddable media managers and associates while providing guidance on campaign execution and optimizations.
Effectively communicate campaign performance and insights to clients and stakeholders.

Nice To Haves

Collaborating with the Client Solutions team to optimize the briefs and KPIs.
Defining campaign goals, KPI, and performance benchmarks
Determining the optimal channel and tactical mix to achieve client’s marketing objective
Identifying and developing audience segments and keywords utilizing various targeting and research tools to reach audience as close to client’s provided personas as possible
Forecasting Reach, delivery and primary KPIs for each channel mix recommended in the media strategy
Paid Search: Well versed with building and managing paid search campaigns on platforms like Google Ads and Microsoft Ads.
Paid Social: Creating and optimizing paid social campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, and similar platforms.
Well versed with KPI across various channels such as Search, Social, Retailer and eCommerce
Sound understanding of critical metrics across different objectives of the funnels and detailed analysis of critical metrics to deliver performance insights and strong optimization recommendations for further improving campaign performance.

Responsibilities

Collaborate with clients directly or via the client teams to understand their marketing objective, target audience, and budget constraints to create tailored biddable media strategies.
Oversee a team on all campaign implementation priorities in addition to supporting the work as well.
Develop and optimize product centric campaigns on retail media networks such as Amazon Ads, Walmart Connect and Instacart.
Set bids, budgets, and campaign structures based on data analysis and performance insights.
Develop compelling ad copy and creative assets and familiarity with creative enhancement tools across platforms.
Regularly monitor campaign performance metrics across channels but also across various campaign objectives: including but not limited to Investment, impressions, clicks, conversions, cost-per-acquisition (CPA), return on ad spend (ROAS), AUR, Video Views, CPV, VTR, Hook rate, Hold Rate, NTB etc.
Design and execute robust A/B testing, Brand Lit testing framework for campaigns, Audiences, Creative assets, landing pages and so on.
Implement conversion incrementality tests within platforms to prove channel value and guide optimal media mix modeling.
Distill performance reports into simple narratives, key insights and recommendations for client reviews and coaching the team to build these skills sets.
Stay updated on industry trends, platform updates, and new bidding strategies to maintain campaign effectiveness.
Oversee and/or develop and deliver effective presentations to internal and external clients on weekly/bi-weekly or monthly cadence.
Mentor and manage a small team providing strategic direction, support, and feedback.
Ensure high standards of execution and performance across all client accounts under your supervision.