Manager, Biddable Media, Programmatic

Omnicom Media USNew York, NY
$50,000 - $95,000Hybrid

About The Position

SSCG Media Group is seeking a Manager, Programmatic, to join their Biddable Media team. This role requires a strong understanding of programmatic activation, media formats, campaign types, and measurement frameworks to drive client goals and manage day-to-day programmatic execution, optimization, and reporting. The position is critical for daily client operations and internal team success, involving campaign management for assigned clients and mentoring junior team members. The ideal candidate is a paid media professional looking for a managerial opportunity in a high-growth environment.

Requirements

  • At least 2-4 years of hands-on experience building, optimizing, and/or reporting on programmatic campaigns.
  • Experience in one or more DSPs or programmatic platforms, such as DeepIntent, PulsePoint, The Trade Desk, DV360, Amazon DSP, or Yahoo DSP.
  • Bachelor’s degree or higher in marketing, advertising, business, or equivalent experience.
  • Strong Excel skills and proficiency in Microsoft Office Suite (PowerPoint, Word, etc.).
  • Familiarity with audience strategy, data partner inputs, brand safety, privacy-safe targeting, tagging, pacing, and campaign QA.
  • Understanding of Programmatic, Digital Display, and traditional media elements and their interconnectedness within a marketing strategy.
  • Experience supporting or managing in-platform campaign builds, account settings, and pre-launch QA.
  • Strong analytical thinking and mathematical skills and an ability to manage large data sets.
  • Resourceful, curious, and motivated spirit.
  • Strong organizational and communication skills.
  • Adaptability and comfort working with shifting priorities and deadlines.

Nice To Haves

  • Experience supporting healthcare or pharmaceutical programmatic campaigns.
  • Exposure to health-specific DSPs such as DeepIntent or PulsePoint.
  • Experience with reporting platforms such as Tableau, Power BI, Datorama, or similar tools.
  • Experience with measurement partners such as Crossix, IQVIA, DeepIntent Outcomes, or similar solutions.
  • Experience with additional programmatic formats or environments such as OLV, CTV, audio, digital out-of-home, EHR, or point-of-care.
  • Healthcare, Pharmaceutical, or regulated industry experience preferred.
  • Passion for health, wellness, connectedness, and media!

Responsibilities

  • Support landscape, competitor, and trend analyses to inform programmatic recommendations and curate data to assess market dynamics.
  • Support established in-platform best practices, including campaign setup, audience application, creative trafficking, pixels/tags, inventory settings, pacing inputs, and QA checks.
  • Share platform guidance with junior team members to build tactical and in-platform skills.
  • Execute recurring campaign optimizations and identify opportunities based on pacing, delivery, frequency, inventory, placement, audience, creative, and performance trends.
  • Identify relevant tests, betas, or platform updates to discuss with Supervisors.
  • Support day-to-day account management for assigned campaigns with guidance from Supervisors and senior team members.
  • Help prepare client updates, capture next steps, track deliverables, and support campaign communications.
  • Maintain campaign documentation, budget trackers, monthly actuals, invoice details, and pacing materials.
  • Support recurring reporting and data analysis for assigned clients.
  • Review data pulls, formulas, and figures for accuracy.
  • Help QA junior team member inputs and support Supervisors in developing performance narratives, actionable insights, and next steps.

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave
  • paid medical leave
  • STD/LTD insurance benefits
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