Associate Director, Biddable Media, Programmatic

Omnicom Media US•New York, NY

18h•$70,000 - $125,000•Hybrid

About The Position

SSCG Media Group is seeking an Associate Director, Programmatic, to join their Biddable Media team. This role requires advanced expertise in programmatic investment, activation, and measurement strategy to maximize performance marketing results and advance programmatic strategy across investment, delivery, targeting, optimization, and measurement. It is a high-visibility, senior leadership position within the Biddable Media department, playing a key role in client relationship management, new business opportunities, agency relationships with partners and vendors, and translating strategic priorities across assigned client portfolios.

Requirements

6-8 years of hands-on programmatic activation experience across campaign planning, build, QA, activation, optimization and reporting.
2+ years of team management or direct oversight of junior team members
Experience managing programmatic campaigns across multiple accounts, brands or client workstreams
Experience with one or more DSPs or health-specific programmatic platforms, such as: DeepIntent, PulsePoint, The Trade Desk, DV360, Amazon DSP, Yahoo DSP or similar platforms
Experience managing programmatic media formats or environments such as display, OLV, CTV, audio, digital out-of-home, native, EHR or point-of-care
Advanced understanding of programmatic fundamentals, including audience methodology, data partner inputs, DSP/platform selection, supply quality, brand safety, privacy-safe targeting, pacing, frequency, measurement, tagging and campaign QA
Experience leading campaign planning, build, QA, activation, optimization and reporting at scale for programmatic media campaigns
Strong analytical skills with the ability to manage large data sets and translate performance trends into clear recommendations
Experience presenting programmatic performance, recommendations and next steps to clients and senior internal stakeholders
Ability to guide Supervisors, Managers and junior team members across campaign execution, reporting, optimization and QA
Bachelor’s degree or equivalent experience in marketing, advertising, business or a related field
Advanced programmatic practitioner with the ability to oversee multiple programmatic accounts, guide team members and manage portfolio-level priorities with oversight from Director and Biddable leadership
Strong organizational skills, attention to detail and ability to manage shifting priorities across multiple client workstreams
Advanced Excel proficiency, including pivot tables and data analysis
Ability to explain complex technical information to non-technical stakeholders
Ability to develop clear performance narratives that translate campaign results into client-facing insights and recommendations
Ability to work collaboratively across internal teams, agency partners, analytics, operations, vendors and client stakeholders
Resourceful, curious and motivated, with a strong interest in how programmatic continues to evolve across healthcare media, data, measurement and privacy-safe activation
Positive energy and a team-oriented approach that reflects SSCG’s core values: Substance, Style, Conviction and Grace

Nice To Haves

Healthcare, pharmaceutical or regulated-category experience strongly preferred, including HCP and/or DTC audience activation, MLR considerations, audience documentation, privacy-safe targeting, brand safety, tagging, tracking and QA processes.
Familiarity with biddable media analytics and reporting tools such as Tableau, Power BI, Datorama or similar platforms
Experience evaluating data partners, audience methodology, match quality, measurement outputs and reporting transparency
Experience supporting new business opportunities, RFP responses or strategic pitch development
Familiarity with Paid Search, Paid Social, Display, CTV/OLV, EHR/POC or broader omnichannel media strategy
Experience developing internal tools, templates, training materials or process improvements

Responsibilities

Lead best-in-class programmatic strategy delivery across assigned client portfolios by providing oversight to Supervisors and day-to-day client teams during critical planning and activation moments.
Evaluate programmatic tactical plans with rigor to confirm alignment with client media briefs, audience strategy, data methodology, platform selection, measurement frameworks, business goals and SSCG best practices.
Support the programmatic test-and-learn roadmap across assigned portfolios, ensuring campaigns continue to meet activation standards and performance goals.
Support strong vendor and partner relationships by evaluating relevant tools, offerings and features for potential client and agency application.
Lead strategic client communications and ad hoc delivery coordination for priority engagements.
Empower portfolio Supervisors and day-to-day client Managers by contributing to internal tools, templates and resources that improve consistency across assigned accounts.
Serve as a strategic contributor to new client opportunities and RFP responses.
Lead measurement planning, tracking and reporting standards across assigned programmatic portfolios.
Lead QBR preparation and delivery alongside Supervisors, and partner with analytics and operations teams to improve reporting templates, performance narratives and actionable insights.