Senior Associate, Biddable, Programmatic
About The Position
SSCG Media Group is seeking a Senior Associate, Programmatic to join their Biddable Media team. This role requires a proficient understanding of programmatic activation, campaign types, media formats, and measurement foundations. The position will support healthcare and pharmaceutical client goals through participation in programmatic planning, campaign development, optimization, stewardship, and reporting. The Senior Associate will play an essential role in day-to-day campaign management, optimization, reporting, QA, and financial stewardship, while learning how programmatic strategy is developed and applied across healthcare and pharmaceutical client accounts. This is an opportunity for a paid media professional seeking a role in a high-growth, high-impact environment.
Requirements
- Minimum 1-2 years of hands-on experience supporting, building, optimizing, and/or reporting on programmatic campaigns.
- Exposure to one or more DSPs or programmatic platforms, such as DeepIntent, PulsePoint, The Trade Desk, DV360, Amazon DSP, Yahoo DSP, or similar.
- Bachelor’s degree or higher in marketing, advertising, business, or equivalent experience.
- Intermediate proficiency with Excel and Microsoft Office Suite (PowerPoint, Word, etc.).
- Understanding of programmatic, digital display, video/OLV, CTV, and broader media elements.
- Analytical thinking and mathematical skills and an ability to manage data.
- Resourceful, curious, and motivated spirit.
- An ability to work independently and in a team setting.
- Strong organizational and communication skills.
- Adaptability and comfort working with shifting priorities and deadlines.
Nice To Haves
- Exposure to display, OLV, and/or CTV campaign setup, optimization, or reporting.
- Exposure to healthcare or pharmaceutical programmatic campaigns and reporting dashboards or measurement solutions (e.g., Tableau, Power BI, Datorama, Crossix, IQVIA, DeepIntent Outcomes).
- Exposure to additional programmatic formats or environments, such as audio, digital out-of-home, EHR, or point-of-care.
- Healthcare, Pharmaceutical, or regulated industry experience.
- Passion for health, wellness, connectedness, and media!
Responsibilities
- Support landscape, competitor, and trend research to inform programmatic recommendations.
- Understand how audience strategy, inventory, data partners, formats, and market dynamics influence programmatic planning.
- Support campaign setup and QA by working with in-platform settings, audience segments, creative trafficking, pixels/tags, budget inputs, pacing trackers, and reporting exports.
- Learn agency and industry best practices for accurate programmatic activation and campaign readiness.
- Support recurring campaign optimizations by reviewing pacing, delivery, frequency, inventory, placement, audience, creative, and performance trends.
- Execute approved updates and flag potential opportunities or issues to Managers and Supervisors.
- Support senior team members with client communication materials, including status updates, performance notes, and follow-up items.
- Help keep campaign documentation, budget trackers, monthly actuals, invoice details, and pacing materials organized and up to date.
- Support reporting and analysis by performing accurate data pulls, building formulas, formatting figures, and identifying early performance insights.
Benefits
- health insurance
- vision insurance
- dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- vacation days
- sick days
- personal days
- paid parental leave
- paid medical leave
- STD/LTD insurance benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
