Biddable Media Strategist (Social-First)

UNFOLD Agency•Culver City, CA

2d•Hybrid

About The Position

The Biddable Media Strategist at UNFOLD is responsible for managing and scaling paid social campaigns across auction-based platforms while applying structured performance strategy and optimization principles. This is a growth-focused, hands-on role. The Strategist owns day-to-day campaign execution across multiple accounts, contributes to channel strategy development, and proactively identifies opportunities to improve performance. This role requires independent thinking, strong analytical skills, and a self-starter mentality while operating within UNFOLD's established strategic frameworks. This is not a senior leadership position, but it requires autonomy, accountability, and strategic contribution.

Requirements

2+ years of hands-on paid social or biddable media experience, preferably within a fast-paced agency environment
Entertainment experience (film, TV, streaming, or entertainment brands) strongly preferred
Experience managing campaigns independently with direct budget responsibility for 5-10 accounts
Platform experience across Meta, TikTok, Snapchat, Google (YouTube/Search), and Reddit
Understanding of programmatic fundamentals, auction dynamics, and Big Tech methodologies (OKRs, KPIs)
Strong grasp of performance metrics (CPA, ROAS, CAC, CVR, LTV basics)
Advanced Excel or Google Sheets skills (pivot tables, lookups, modeling)
Organized, detail-oriented, and deadline-driven with strong written and verbal communication skills
Self-starter mindset with independent thinking and proactive problem-solving ability

Responsibilities

Independently manage 5-10 client accounts
Execute and optimize across paid social platforms with increasing cross-channel exposure
Contribute to strategic planning and structured testing roadmaps
Report performance insights and recommend actionable next steps
Collaborate closely with creative and cross-functional teams
Develop campaign structures aligned to client KPIs and funnel objectives
Execute full-funnel paid social strategies using UNFOLD's performance frameworks
Build, launch, and manage campaigns across Meta (Facebook/Instagram), TikTok, Snapchat, YouTube, Google Search, Reddit, and other auction-based platforms
Monitor pacing, performance, and budget allocation daily
Adjust bids, budgets, placements, targeting, and creative rotation based on performance data
Apply programmatic principles to social buying, including audience layering, bid strategy testing, and structured retargeting
Understand how paid social integrates with broader programmatic, YouTube, and CTV efforts
Support audience sequencing and funnel progression strategies
Build and execute structured testing plans (creative, audience, bid strategy, landing page experience)
Identify performance trends and recommend optimization strategies
Diagnose performance issues and implement corrective actions quickly
Partner with creative teams to translate performance data into actionable insights
Provide feedback on messaging, hooks, formats, and testing priorities
Conduct brand and funnel audits to identify conversion improvement opportunities
Deliver clear weekly updates and monthly performance reporting
Translate media metrics into business-focused insights
Present findings and next-step recommendations confidently