Social Media Strategist

Asbury Automotive Group•Draper, UT

4d•Onsite

About The Position

Utah’s premier advertising agency has an opening for a Social Media Strategist. As a social media strategist at Saxton Horne, you’ll be responsible for working with clients and your teammates to plan, execute, optimize, and report on your client’s social media advertising plan on a monthly basis. You’ll need to communicate effectively and diligently with clients and team members at all times, generate leads and engagement through your writing, and craft high-quality graphics. You’ll not only work with clients daily, but you will be working with each team in the agency including traditional media, account management, and digital media team to ensure cross-channel marketing consistency and to ensure your client has the best strategy possible for their goals.

Requirements

Ability to effectively communicate with clients on social media best practices, social media updates, and advertising plans.
Strategic thinker that can build an action plan and then carry out every step to fruition.
Ability to multitask and juggle multiple clients/projects at once.
People person who can turn goals into actionable items with results.
Proficient in Facebook, Instagram, and Twitter.
Ability to think strategically and innovatively.
Ability to adapt quickly.
Two to three years of account management/project management experience.
One to two years of experience in creating social media content/advertising.
Experience in executing paid social media marketing campaigns.
Deep knowledge of the social media channels, including Facebook, Instagram, LinkedIn, and Twitter.
Strong ability to turn client goals into a social strategy and carry out tactics needed to make campaigns successful.
Ability to research industry trends, write social posts/ads, build graphics, and edit videos.
Strong written and verbal communication skills.
Works well in a fast-paced and team environment.
Proficient with Adobe, Microsoft Office, and Apple products.

Nice To Haves

Experience in automotive.
Understanding of traditional advertising.
Knowledge of AP Style.
Positive energy.

Responsibilities

Plan, execute, optimize, and report on client's social media advertising plan on a monthly basis.
Communicate effectively and diligently with clients and team members.
Generate leads and engagement through writing.
Craft high-quality graphics and videos.
Work with clients daily.
Collaborate with traditional media, account management, and digital media teams to ensure cross-channel marketing consistency.
Develop the best strategy possible for client goals.
Articulate social media innovations to clients and pitch the latest innovations in ties to how it’ll benefit their business.
Turn client goals into a social strategy and carry out tactics needed to make campaigns successful.
Research industry trends.
Write social posts/ads.
Build graphics.
Edit videos.
Join community service initiatives, which includes paid volunteer hours.

Benefits

Paid holidays
Paid time off
Paid training
Stock Awards (select management and front-line team members eligible)
Medical insurance
Vision insurance
Dental insurance
Accident insurance
Critical illness insurance
Hospital indemnity plans
Up to 12 weeks paid pregnancy leave (disability leave)
Paid Parental Leave
Health savings accounts
Flex spending accounts (tax-free)
Short-term disability plans
Long-term disability plans
Life Insurance (Whole Life and Term)
401k with company match
Pet Insurance
Digital career path tool to assist with career development
Continuous training through Asbury's Internal Learning Management System
Professional growth and development opportunities.
Employee assistance program
Employee discounts on parts and service repairs
Scholarship awards
Opportunities to join our community service initiatives, which includes paid volunteer hours
Employee referral program with bonus opportunities.