Social Media Strategist

Fetch•Remote,

10h•Remote

About The Position

The Social Media Strategist will play a key role in shaping and executing Fetch’s social presence, driving engagement, and building community across platforms. This role sits within the Brand Experience team and works cross-functionally with Creator, Partnerships, Sales, and Growth teams to bring Fetch—and our brand partners—into culture in relevant, engaging, and measurable ways. This is a hands-on role that blends strategy, content creation, community management, and performance marketing, with a strong emphasis on supporting both Fetch-owned initiatives and brand partner campaigns on social. This is a full-time role that can be held from one of our US offices or remotely in the United States.

Requirements

3+ years of experience in social media, content strategy, or digital marketing
Proven ability to develop and execute social strategies tied to campaigns and business goals
Strong content creation skills (short-form video, copywriting, platform-native formats)
Experience supporting brand or partner campaigns on social
Deep understanding of social platforms, trends, and internet culture
Experience with social analytics, reporting, and performance measurement
Highly organized, proactive, and comfortable in a fast-paced environment
Strong communication and collaboration skills

Responsibilities

Develop and execute social strategies aligned to brand, campaign, and business priorities
Translate internal and partner campaign objectives into social-first content and storytelling
Partner cross-functionally to support campaign launches, ensuring social is integrated from planning through execution
Maintain a strong pulse on trends, formats, and culture to inform timely and relevant activations
Concept, create, and publish content across Fetch social channels (TikTok, Instagram, etc.)
Balance brand storytelling with offer-driven, partner-supported, and performance-oriented content
Collaborate with creators and internal teams to scale content production
Ensure content is aligned to both Fetch brand standards and partner campaign goals
Own day-to-day community management across platforms
Engage proactively with users to build relationships and brand affinity
Identify opportunities for Fetch and brand partners to show up authentically in conversation
Develop scalable approaches to increase engagement and responsiveness
Collaborate with Sales and Partnerships teams to support brand partner campaigns on social
Translate partner objectives into compelling, platform-native social content
Ensure partner integrations feel authentic to Fetch while delivering against campaign goals
Contribute to campaign recaps and insights that demonstrate performance and value to partners
Track and analyze performance across organic and paid social, including campaign and partner content
Translate data into actionable insights and optimizations
Inform content strategy, posting cadence, and spend allocation based on performance trends
Support reporting and recaps for both internal stakeholders and brand partners
Partner with Creator and Influencer teams to amplify campaigns through social
Ensure creator content aligns with social strategy and campaign objectives
Identify opportunities to extend Creator Club and ambassador efforts through social