Social Media Strategist

Asbury Automotive • Draper, UT

5d • Onsite

About The Position

Utah’s premier advertising agency has an opening for a Social Media Strategist. As a social media strategist at Saxton Horne, you’ll be responsible for working with clients and your teammates to plan, execute, optimize, and report on your client’s social media advertising plan on a monthly basis. You’ll need to communicate effectively and diligently with clients and team members at all times, generate leads and engagement through your writing, and craft high-quality graphics. You’ll not only work with clients daily, but you will be working with each team in the agency including traditional media, account management, and digital media team to ensure cross-channel marketing consistency and to ensure your client has the best strategy possible for their goals.

Requirements

• Ability to effectively communicate with clients on social media best practices, social media updates, and advertising plans.
• Strategic thinker that can build an action plan and then carry out every step to fruition.
• Ability to multitask and juggle multiple clients/projects at once.
• People person who can turn goals into actionable items with results.
• Ability to think strategically and innovatively.
• Ability to adapt quickly.
• Ability to build awesome graphics and videos.
• Two to three years of account management/project management experience.
• One to two years of experience in creating social media content/advertising.
• Experience in executing paid social media marketing campaigns.
• Deep knowledge of the social media channels, including Facebook, Instagram, LinkedIn, and Twitter.
• Strong ability to turn client goals into a social strategy and carry out tactics needed to make campaigns successful.
• Ability to research industry trends, write social posts/ads, build graphics, and edit videos.
• Strong written and verbal communication skills.
• Works well in a fast-paced and team environment.
• Proficient with Adobe, Microsoft Office, and Apple products.

Nice To Haves

• Experience in automotive
• Understanding of traditional advertising
• Knowledge of AP Style
• Positive energy

Responsibilities

• Plan, execute, optimize, and report on client's social media advertising plan on a monthly basis.
• Communicate effectively and diligently with clients and team members.
• Generate leads and engagement through writing.
• Craft high-quality graphics.
• Work with each team in the agency (traditional media, account management, digital media) to ensure cross-channel marketing consistency.
• Ensure clients have the best strategy possible for their goals.
• Educate clients on social media best practices, social media updates, and advertising plans.
• Build an action plan and carry out every step to fruition.
• Multitask and juggle multiple clients/projects at once.
• Turn goals into actionable items with results.
• Think strategically and innovatively.
• Adapt quickly.
• Build awesome graphics and videos.
• Articulate social media innovations to clients and pitch the latest innovations in ties to how it’ll benefit their business.
• Turn client goals into a social strategy and carry out tactics needed to make campaigns successful.
• Research industry trends, write social posts/ads, build graphics, and edit videos.

Benefits

• Paid holidays
• Paid time off
• Paid training
• Stock Awards (select management and front-line team members eligible)
• Medical insurance
• Vision insurance
• Dental insurance
• Accident insurance
• Critical illness insurance
• Hospital indemnity plans
• Up to 12 weeks paid pregnancy leave (disability leave)
• Paid Parental Leave
• Health savings
• Flex spending accounts (tax-free)
• Short-term disability plans
• Long-term disability plans
• Life Insurance (Whole Life and Term)
• 401k with company match
• Pet Insurance
• Digital career path tool to assist with career development
• Continuous training through Asbury's Internal Learning Management System
• Professional growth and development opportunities
• Employee assistance program
• Employee discounts on parts and service repairs
• Scholarship awards
• Opportunities to join our community service initiatives, which includes paid volunteer hours
• Employee referral program with bonus opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed